Daniela Plassard

Insights/market research work on both GfK and Nielsen clients.

- tracking projects

- ad hoc projects

• Responsibilities: Work on actionable ad hoc and strategic projects for clients, projects pipeline management & profitability reports
• Quant and qual work
• Daily hands-on work on proposals, project deliveries
• In charge of account budget
• Ad hoc projects and building of online Communities
• Daily use of Excel and Q
• Management and leadership, two direct reports
• Full responsibility of a large U&A, segmentation, online and face to face presentations to different stakeholders
• Brand deep dives.

• Responsibilities: A la carte French lessons for a high-profile senior public on the Northern Beaches: French vocabulary and grammar mixed with culture, general French and conversation classes, weekly update on French news, politics etc
• Two 4-days, only French immersions in the Hunter Valley, full client servicing to intermediate and advanced students in a Covid-safe environment.

• Responsibilities: Supply Teacher across all primary school age ranges in Ontario, Canada.

• Responsibilities: Toronto Accueil is an organisation run by volunteers, under the FIAFE/ French expats umbrella, that provides services and activities to expatriate communities, predominantly from France and Belgium
• Completed contact with members and a number of key stakeholder including the French Consulate, French Schools and relevant association and groups.

• Responsibilities: Directly in charge of several FMCG clients and one luxury client
• Daily work with a global market leader in the food industry, supplying both daily breakfast products and highly seasonal treats to different targets
• Detailed work on innovation funnel, and media reach of seasonal or non-seasonal campaigns, both in food and luxury (end of the year media plans)
• Supervision of quant packaged or ad-hoc research from client brief to full results presentation, in-person presentations involving key decision makers
• Combined quant and qual projects for some clients
• Managed a team of 6 Research Analysts and Group Managers
• Completed business development activities: prospection, proposal writing, online packaged products presentation
• Daily use of Salesforce
• Completed a broad range of client projects including scoping, analysis, benchmarking, reporting, recommendations, presentations and post implementation reviews.

• Responsibilities: Directly in charge of 2 major FMCG Key Account clients, one in the food category and one in beauty
• Supervision of quant packaged or ad-hoc research from client brief to full results presentation, in-person presentations in several countries
• Mostly multi-country projects, involving one or several project managers
• Combined quant and qual research for high-end positioned global brands
• Managed a team of 4 Research Analysts.

• Responsibilities: Extensive market research for multiple international clients including volumetric forecasts
• Daily analyse on Nielsen sales and panel data.