David Nguyen
Elizabeth Hills,NSW
Summary
Results-driven automotive retail executive with more than 25 years’ experience progressing from high-performing sales leadership into senior multi-site Dealer Principal responsibility within a major automotive group. Currently leading a $50M multi-franchise operation managing 80 staff and delivering consistent profitability and customer excellence outcomes. Recognised for successfully guiding dealerships through structural industry transformation, including transition to agency retail models while sustaining strong financial performance. Combines commercial discipline, strategic planning capability, and strong community engagement to drive long-term brand and business growth.
Overview
27
27
years of professional experience
Work History
Senior Dealer Principal
Peter Warren Automotive Group
06.2020 - Current
- Leadership responsibility across three Honda dealerships and one GWM dealership overseeing sales, aftersales, finance, and operational performance.
- Approx. $50M annual revenue
- 80 employees across multi-site operations
- Retail volume approx. 130 vehicles per month
- Successfully transitioned three dealerships to the Honda agency sales model while maintaining profitability.
- Currently delivering performance $850K above FY26 budget.
- Achieved Top 10 national CSI rankings across Sales and Service.
- Expanded Honda Social Club to 850 active members, becoming #1 Civic Type R dealer nationally.
- Strengthened OEM relationships through consistent performance delivery.
- Leveraged strong engagement with local Asian community to expand market reach.
Dealer Principal
Peter Warren Honda
03.2017 - 06.2020
- Maintained strong OEM compliance and customer satisfaction outcomes.
- Delivered sustained profitability and operational consistency.
- Developed leadership capability across management teams.
General Manager
Peter Warren Honda
05.2015 - 03.2017
- Improved operational alignment between sales and aftersales divisions.
- Supported revenue growth through structured performance planning.
Sales Manager
Honda Peter Warren
05.2008 - 03.2015
- Consistently exceeded OEM sales targets.
- Built and mentored high-performing sales teams.
- Multiple Sales Manager Guild Award recipient.
Senior Sales Executive / Sales Executive
Honda Peter Warren
07.2001 - 05.2008
- Received multiple Sales Guild Awards for outstanding retail performance.
Sales Executive
McGrath Mazda
06.1999 - 07.2001
- Established strong sales and customer relationships in automotive retail.
- Developed strong relationships with customers to enhance sales experience.
- Conducted product demonstrations to showcase vehicle features and benefits.
- Collaborated with team members to ensure smooth sales operations.
Education
High School Diploma -
Canley Vale High School
Canley Vale, NSW12-1996
Skills
- Multi-Site Dealership Leadership
- Full P&L Accountability
- Sales & Aftersales Performance Optimisation
- OEM Partnership & Stakeholder Management
- Agency Model Transition Leadership
- Strategic & Forward Business Planning
- Operational Transformation
- Operational management
- Financial analysis
- Sales performance
- Strategic planning
- Team Leadership & Culture Development
- Team building
- Stakeholder engagement
- Customer Experience
- Market Expansion & Community Engagement
- Leadership development
Leadership Strengths
- Competitive, performance-driven leadership style
- Loyal and values-led operator
- Strategic forward planner with strong commercial focus
- Proven change leader during industry transformation
- Strong multicultural market engagement and community connection
Professional Development
Deloitte Academy of Excellence, Executive Development Program
Reference
Refernce 1
- Name: Mark Weaver
- Current job title or position: Chief Operating Officer
- Company: 4K Automotive Group
- Phone number: 0400 085 553
- Working relationship: Previous Chief Executive Officer
Refernece 2
- Name: Daniel Waterfield
- Current job title or position: Chief Operating Officer
- Company: Penfold Automotive (VIC)
- Phone number: 0408 622 037
- Working relationship: Previous Senior Executive
Refernce 3
- Name: Peter Kostovski
- Current job title or position: Chief Financial Officer
- Company: 4k Automotive Group
- Phone number: 0403 312 645
- Working relationship: Previous Senior Accountant
Timeline
Senior Dealer Principal
Peter Warren Automotive Group
06.2020 - Current
Dealer Principal
Peter Warren Honda
03.2017 - 06.2020
General Manager
Peter Warren Honda
05.2015 - 03.2017
Sales Manager
Honda Peter Warren
05.2008 - 03.2015
Senior Sales Executive / Sales Executive
Honda Peter Warren
07.2001 - 05.2008
Sales Executive
McGrath Mazda
06.1999 - 07.2001
High School Diploma -
Canley Vale High School