Dheeptha Shaya Lal
The Ponds,NSW
Summary
Marketing professional with expertise in driving product launches and enhancing brand visibility at D2UNET Pty Ltd. Proven skills in social media management and event coordination, resulting in increased campaign engagement and improved ROI through data-driven strategies. Experienced in collaborating with cross-functional teams to achieve impactful results.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
D2UNET Pty Ltd
Quakers Hill
04.2024 - Current
- Collaborated with cross-functional teams to drive product launches and promotional strategies.
- Analyses market trends and customer insights to inform marketing strategies and improve ROI.
- Designed and launched quarterly marketing road maps aligned with company sales objectives across ICT and cybersecurity products.
- Planned and coordinated high-impact trade show appearances, securing over 50 direct interactions with potential clients.
- Monitored campaign KPIs weekly and adjusted digital strategy based on analytics insights, leveraging HubSpot and Google Analytics.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Crafted compelling content for newsletters, blogs, and social media, engaging audiences and building community.
Marketing and Social Media Intern
D2UNET Pty Ltd
Quakers Hill
06.2022 - 04.2024
- Designed trade show flyers, business cards, banners, and branded merchandise using Canva and coordinated print logistics with Vistaprint and local printers.
- Developed content marketing campaigns for multiple channels, including email and social media.
- Developed detailed social media calendars aligned with product launches, ensuring brand consistency across channels.
- Reported on social and web metrics monthly, including CTR, impressions, and engagement rates, to inform management decisions.
- Designed landing pages and updated web content across GoDaddy and Shopify, improving SEO scores by 10%.
- Liaised with suppliers to secure branded giveaways and coordinated their use at exhibitions in Sydney and the Pacific.
Customer Service Representative
AIA Australia
Sydney Olympic Park
07.2022 - 03.2024
- Provided policy advice and insurance support to over 50 customers per day, with a 90% first-contact resolution rate.
- Navigated customer data operating Life400, Cisco Jabber, and Finesse to manage claims, account queries, and policy updates.
- Resolved product complaints through structured call handling processes, resulting in fewer escalations and improved NPS.
- Actively adapted to new procedures and scripts during product transitions and regulatory updates.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
Retail Customer Service Associate
Coles Stanhope Gardens
Stanhope Gardens
11.2019 - 06.2022
- Served up to 100 customers daily, delivering fast and courteous checkout experiences under high-volume conditions.
- Promoted to closing supervisor, responsible for reconciling registers, securing inventory, and ensuring staff compliance.
- Handled returns, refunds, and click-and-collect queries, liaising with customer care to resolve complex issues.
- Trained and mentored new team members on POS systems, stock rotation, and.
- RSA Licensed - Trained in the safe sale of tobacco and alcohol.
- Assisted in loss prevention and inventory tracking through nightly audits and discrepancy reporting.
Education
Master of International, Commercial and Business Law & Master of Business Administration - Business Law and Marketing
University of Technology Sydney
Sydney, NSW08.2027
Bachelor of Communications - Public Communications
University of Technology Sydney
Sydney, NSW07.2023
Skills
- Social Media Management
- Event planning and coordination
- Team collaboration
- Brand Development
- CRM Expertise
- Google Analytics proficiency
- Microsoft Office Suite 365
- Trade show organization
- Campaign strategy
- Design tools: Canva, Adobe Photoshop, Lightroom
Languages
English
Native/ Bilingual
Hindi
Professional
Timeline
Marketing Coordinator
D2UNET Pty Ltd
04.2024 - Current
Customer Service Representative
AIA Australia
07.2022 - 03.2024
Marketing and Social Media Intern
D2UNET Pty Ltd
06.2022 - 04.2024
Retail Customer Service Associate
Coles Stanhope Gardens
11.2019 - 06.2022
Master of International, Commercial and Business Law & Master of Business Administration - Business Law and Marketing
University of Technology Sydney
Bachelor of Communications - Public Communications
University of Technology Sydney
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