Eesha Karnik

• Community Engagement and Activation

Developed a Community Engagement plan for 2024: planned and executed events and programs to drive brand awareness for Powerhouse Parramatta and increased additions to the MAAS email database by 300%.

Spearheaded the development of a comprehensive calendar, fostering consistent messaging across all channels.

• Stakeholder Management

Successfully liaised with community engagement partners and managed Powerhouse Parramatta's participation in festivals like Let's Go Greek, Multicultural Eid Festival and Fair, amongst others.

• Audience Growth Strategy

Implemented data-driven approaches to maximize audience acquisition, retention and loyalty. Successfully over-achieved target KPI of 2000 new subscribers each month to MAAS email database.

• Email Marketing Growth Strategy

Conducted thorough review of email marketing tools and streamlined processes to improve campaign efficiency; resulting in on-target sales for recent programs.

• Project Management

Developed comprehensive project plans, ensuring timely completion of deliverables and achievement of key milestones.

Oversaw vendor selection and contract negotiation processes, securing favorable terms for the organization.

Successfully managed competing priorities in a fast-paced environment, ensuring timely completion of all projects.

• Stakeholder Management

Organised and presented at status meetings with stakeholders, maintaining transparency regarding project progress and challenges faced; including the MAAS Trust Meetings, Powerhouse Parramatta Project Control Group Meeting and the MAAS Finance, Audit and Risk Committee Meeting.

Increased stakeholder trust and improved stakeholder satisfaction by fostering strong relationships via transparent communication and delivering consistent updates on project progress via effective reporting mechanisms.

Provided secretariat support and compiled House File Notes, Budget Estimate Documents and responses to GIPA Enquiries.

• Continuous Improvement

Compiled data for analysis and developed sound tracking and reporting systems to make informed decisions and drive business improvements.

Evaluated post-project performance data, identifying areas for improvement and implementing corrective actions as needed.

• Strategic Communication

Facilitated communication between departments involved in the project lifecycle, ensuring seamless collaboration towards a common goal.

Compiled the MAAS Annual Report.

With over 23,000 Members, MAAS Membership Program was largest in NSW. It was second largest source of self-generated revenue at MAAS.

• Data analysis

Analyzed membership data to identify trends and opportunities for audience and revenue growth, informing future strategy decisions.

Continually refined membership strategies, making data-driven decisions to adapt and evolve in response to shifting member needs and preferences.

• Stakeholder Management

Developed strong relationships with key stakeholders, including corporate partners, sponsors, and community organizations.

Researched, negotiated and established sustainable and mutually beneficial partnerships with external vendors to offer exclusive discounts or promotions for members.

• Continuous Improvement

Optimized member experience by introducing new benefits and services tailored to changing needs.

Collaborated with other departments within the organization to ensure seamless coordination of member-related activities and events.

• Project Management

Delivered all projects on time, at or under budget and to the best agreed outcome, while constantly increasing self-generated revenue.

Presented detailed reports on progress towards meeting established goals as well as insights gathered from direct interaction with members.

• Database Management

Managed membership database, ensuring accurate record-keeping and timely updates on renewals or changes in status.