Emma Veal
Camberwell,VIC
Summary
Experienced with media relations, public communication, and content creation. Utilizes strategic communication to enhance brand presence and engagement. Track record of building strong media partnerships and delivering impactful narratives. Passionate about content creation and utilising social media to assist successful delivery of brand narratives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sports Administration Officer
Siena College
06.2023 - Current
- Assisting the Director of Sport at all times
- Approving coaching time sheets through Clipboard database
- Managing accounts payable and student data entry using Synergetic
- Supervising sport coaches and facilitating stakeholder communications
- Organising school sport carnivals and curating statistics and data for awards presentations
- Assisted coworkers and members of the PE faculty with special tasks on a daily basis
Media Officer
Deakin Melbourne Boomers
09.2023 - 04.2024
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials
- Achieved earned media placements in targeted outlets, strengthening client relationships and reinforcing company credibility
- Secured positive press coverage for clients through the development of compelling press releases and media pitches
- Implemented effective email marketing campaigns to target specific audiences with personalized messaging that drove increased engagement rates
- Coordinating and delivering necessary media communications via social media networks and platforms to promote the team and promote ticket sales
- Generating visual graphics for email marketing campaigns and media communications to promote engagement with the sports team and communicate to stakeholders effectively
- Interviewing, editing and publishing press conferences with WNBL players
- Developed and integrated varied social media movements and trends to maximise audience engagement to over 12,000 Instagram followers and 13,000 Facebook followers and engage new stakeholders
Wait staff
Hellenis Café
02.2023 - 10.2023
- Front of house services, including reservations bookings and takeaway orders
- Handled cash and credit card transactions throughout and at the end of shifts
- Worked as part of a team to ensure an organised and clean entertaining space
- Punctual and consistent work ethic, working overtime when necessary and maximising customer satisfaciton
- Cultivated warm relationships with regular customers
AFL SportsReady Trainee
Siena College
01.2022 - 12.2022
- Overseeing coaches and facilitating stakeholder communications
- Coordinating student and stakeholder databases and platforms
- Managing logistics across sporting events, carnivals, and external school sport activities
- Assisting PE staff and facilitating group activities for students
- Assisting the Director of Sport at all times
- Working collaboratively and efficiently with the Sport Department
- Attended training courses to build understanding of processes, techniques, and industry
Team Member
HOYTS
01.2019 - 01.2021
- Managing staff and facilitating ticket sales in the box office
- Worked scheduled shifts and remained available to work during coworker absences, holidays, and busy periods
- Broke down boxes and cartons, disposing of refuse in proper cardboard receptacles
- Assisted customers in selecting merchandise best suited to needs
- Maximising team efficiency by collaborating and supporting other team members to complete goals
- Addressed and resolved customer complaints in polite and professional manner.
Education
Bachelor of Arts - Professional Communications
RMIT University
Melbourne, VIC10-2026
Bachelor of Media and Communications - Journalism
RMIT City Campus
Melbourne, VIC10-2024
Certificate IV - Sport Development
AFL SportsReady
Camberwell, VIC01.2022
VCE -
Siena College
Camberwell, VIC01.2021
Skills
- Flexible approach to meet outcomes
- Proactive communicator
- Effective collaborator
- Enthusiastic attitude
- Adaptable to change in a working environment
- Efficient problem solving and organisation
Certification
- Working with Children Check
- Child Safety and Mandatory Reporting Course
- Responsible Serving of Alcohol Certificate
Attributesandskills
- Flexible approach to meet outcomes
- Proactive communicator
- Effective collaborator
- Enthusiastic attitude
- Adaptable to change in a working environment
- Efficient problem solving and organisation
Timeline
Media Officer
Deakin Melbourne Boomers
09.2023 - 04.2024
Sports Administration Officer
Siena College
06.2023 - Current
Wait staff
Hellenis Café
02.2023 - 10.2023
AFL SportsReady Trainee
Siena College
01.2022 - 12.2022
Team Member
HOYTS
01.2019 - 01.2021
- Working with Children Check
- Child Safety and Mandatory Reporting Course
- Responsible Serving of Alcohol Certificate
Bachelor of Arts - Professional Communications
RMIT University
Bachelor of Media and Communications - Journalism
RMIT City Campus
Certificate IV - Sport Development
AFL SportsReady
VCE -
Siena College
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