Helena Yetsenga
Warrandyte,VIC
Summary
Dedicated sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
15
15
years of professional experience
Work History
State Manager
Bramble Bay Co
09.2022 - Current
- Manage and service existing independent stockists - Pharmacies, Homewares and Giftware stores, Newsagencies, Florists either face to face, via phone or both
- Develop new accounts for Australian made Home Fragrance ranges and crystal jewellery
- Cold Calling to build stronger customer base and develop strategies to build brand in existing stores
- Extensive planning to manage entire state’s needs
- Building relationships, product training, follow-up and merchandising
- Regular reporting on activities in marketplace
- Attend Trade Shows
- Achievement of monthly budgets
- Opened 80 new accounts (10 months)
- Signed up large pharmacy group for home fragrance
Area Manager
Burchgrove Home
01.2018 - 09.2022
- Manage and service existing independent accounts and develop new business for 3 brands of Home Fragrances to Homewares, Pharmacy, Giftware markets, via face to face meetings and/or phone calls
- Manage sales and administration activities of major group of Homewares stores
- Planning and calling on existing customers on regular call cycle
- Focus on building relationships and delivering exceptional customer service
- Attend Trade Shows
- Achieved annual bonus each year
- (2021 - 40% increase in sales)
- Achieved well above monthly targets.
Account Manager
Bio Living International
08.2016 - 10.2017
- Proactive sales manager focused on selling beauty ranges into pharmacy and health food channels. Achieved monthly sales results.
- Develop new pharmacy accounts with new ranges and service existing health food and independent grocery
- Delivered training, in store promotions, merchandising, managed stock levels and provided exemplary customer service
- I was made redundant from this role.
Territory Manager
The Jojoba Company
03.2012 - 01.2016
- Developed business from very low base primarily with new pharmacy accounts
- Established successful account relationships by building rapport and maintaining consistent communication
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth
- Worked with vendors and suppliers to support timely delivery of products and services
- Researched competitor activity and used findings to develop sales growth strategies
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Attended trade shows and industry events to promote company products and services
Key Accounts Manager
Tree Toys Pty Ltd
04.2010 - 01.2012
- Manage sales activities, submissions and stock replenishments with key accounts, wholesalers and independent retailers in VIC, TAS & SA through regular sales calls, day to day management and phone sales to smaller customers
- Successfully established 2 new pharmacy groups (25+ stores in total)
- Procured successful small business chain of agents.
Territory Sales Manager
Better Living Naturally
08.2008 - 01.2010
- Health distributor with main range being Sukin
- Generated new accounts in pharmacy and health food stores
- Provide selling, service, training to stores
- In store promotions
- Customer service
- Successfully opened and established 100+ new stores
- Successfully developed customer base to include additional brands from company’s portfolio
- Gained prime position in store of major brand.
- Carefully analyzed data to determine most effective sales strategies
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Targeted prospects in other territories through careful research of competitor products, services, and trends
Education
Assoc. Dip - Business (Marketing)
Barton College
Skills
- Extensive expertise in building territories from ground up
- Extensive experience developing ranges in store
- Extensive experience cold calling and followup resulting in consistent on boarding of new customers
- Negotiation and Conflict Resolution
- Customer Satisfaction
- Negotiation skills and customer relationships
Timeline
State Manager
Bramble Bay Co
09.2022 - Current
Area Manager
Burchgrove Home
01.2018 - 09.2022
Account Manager
Bio Living International
08.2016 - 10.2017
Territory Manager
The Jojoba Company
03.2012 - 01.2016
Key Accounts Manager
Tree Toys Pty Ltd
04.2010 - 01.2012
Territory Sales Manager
Better Living Naturally
08.2008 - 01.2010
Assoc. Dip - Business (Marketing)
Barton College
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