Jason Yang
Adelaide,SA
Summary
Marketing and content professional with a Master of Media in Strategic Communication from the University of Adelaide. Experienced in social media management, digital content creation, and campaign execution, with a strong ability to drive audience engagement and deliver effective marketing outcomes.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
Dgreat Solutions Agency
Adelaide, SA
02.2026 - Current
- Designed 10+ visual marketing assets for a product launch campaign, ensuring brand consistency across social media channels.
- Produced short-form video content for social media campaigns, improving engagement and content performance by 20%.
- Contributed to content strategy for Xiaohongshu (RedNote), including content planning and platform optimisation, driving 25% visibility and 30+ user engagement.
- Developed data-driven digital content to improve CTR, engagement rate, and reach through performance optimisation.
Marketing Coordinator
Scots Church Adelaide
Adelaide, SA
09.2023 - Current
- Led social media and digital promotion campaigns for events, drove 40%+ increase in participation among the community.
- Designed multi-channel marketing assets (posters, video, digital content) for targeted campaigns, attracted 30–40 new users.
- Executed event marketing strategy for City of Adelaide Harmony Week 2025, increased to 70+ attendees.
Active Team Leader
Communication Language & Culture Network
Adelaide, SA
11.2024 - 03.2026
- Led social media management and content creation (LinkedIn, Xiaohongshu), driving 40%+ growth in reach and 300+ new followers.
- Produced short-form video and community-focused content, increasing engagement rate by 30–35%.
- Represented the organisation through public speaking and events, contributing to a 10–15% increase in program participation.
Social Media Coordinator
Zeros Agency Partners Pty Ltd
Melbourne, VIC
09.2025 - 12.2025
- Executed multi-channel content strategy (Facebook, LinkedIn, Instagram), driving 30–45% growth in engagement.
- Designed and refreshed brand visual assets (including logo animation and video content), increasing profile visits and impressions by 20–30%.
- Planned and optimised email marketing campaigns (EDM), using A/B testing to improve open rates and CTR by 15–20%.
- Developed SEO-optimised content (keyword research, on-page optimisation) to improve search visibility and organic traffic.
Marketing Coordinator
ELC Global (Australia) Pty Ltd
Adelaide, SA
05.2023 - 07.2023
- Executed event marketing campaign with interactive activities, increasing brand exposure and audience engagement.
- Produced promotional and event video content, driving a 20–30% increase in social media followers.
- Supported offline campaigns to enhance engagement and brand recall by 15%.
Education
Master of Media - Strategic Communication
University of Adelaide
Adelaide, SA07-2025
Bachelor of Media - Visual Design
University of Adelaide
Adelaide, SA11-2023
Skills
- Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, After Effect
- Microsoft Office Suite: Word, PowerPoint, Excel
- Google Analytics, Google Search Console, WordPress, Meta Business Suite, Campaign Monitor, Semrush
Visual Portfolio
https://jasonyangportfolio.my.canva.site/
Languages
English
Full Professional
Chinese
Native or Bilingual
Certification
- Google Ads Search Certification|Google Analytics Certification
- Digital Marketing Certification
- Semrush: SEO Essential Certification | Keyword Research Essentials Certification| Content Marketing Essentials for SEO and AI Search Certification
Interests
Previous Flautist of Burnside Symphony Ochestra
Timeline
Digital Marketing Coordinator
Dgreat Solutions Agency
02.2026 - Current
Social Media Coordinator
Zeros Agency Partners Pty Ltd
09.2025 - 12.2025
Active Team Leader
Communication Language & Culture Network
11.2024 - 03.2026
Marketing Coordinator
Scots Church Adelaide
09.2023 - Current
Marketing Coordinator
ELC Global (Australia) Pty Ltd
05.2023 - 07.2023
Master of Media - Strategic Communication
University of Adelaide
Bachelor of Media - Visual Design
University of Adelaide