Jo Runciman
Sydney,NSW
Summary
Senior leader, communications, and media professional experienced in marketing, business development, licensing and culture transformation, including for complex organizations during times of disruption. Expertise in partnerships, advertising and licensing. Strong background in strategic planning, innovation and the building and management of teams. Industry experience in media, publishing, licensing, education, retail, travel/tourism, public health, not for profit and conservation sectors.
Overview
26
26
years of professional experience
Work History
Partnerships Director
Australian Wildlife Ark Ltd (Aussie Ark)
06.2022 - Current
- Developed and delivered new corporate partnerships and managed existing major partners increasing revenue over multi year agreements over +$2.5mil
- Developed strategic initiatives for long-term sustainability and self determined revenue streams.
- Lead on grant applications and Government relations.
- Developed and launched bequest strategy +$2.5mil within year1
- Executed multiple fundraising events
Owner / Director
HSR PUBLISHING
09.2018 - Current
- Board member and consultant on successful acquisition, business development and growth resulting in sale for 5 x original investment.
Managing Director
AUSTRALIAN GEOGRAPHIC
01.2018 - 03.2022
- Increased overall company performance by identifying and developing business growth opportunities whilst maintaining existing profit centres and close cost management..
- Led cross-functional teams to achieve company-wide growth objectives, fostering collaboration and innovation.
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success during a period of transformation.
- Cultivated a positive culture built on integrity accountability teamwork which resulted in high staff retention rates.
- Spearheaded key commercial relationships and partnerships.
- Expanded brand presence and new revenue channels through successful negotiation of key partnerships and acquisitions.
Publisher Specialist Division
BAUER MEDIA
10.2007 - 11.2018
- Managed multiple business units / cross platform brands. +$20mil turnover.
- Managed diverse teams across commercial and content / product delivery and development.
- Increased brand reach and business growth with targeted marketing strategies and engaging content development and multiple platform delivery.
- Led business transformation implementing cost-saving measures and workflow while maintaining the highest level of product quality and increasing profitability.
- Part of the senior management team working to achieved overall company objectives both financial and cultural
- Developed and maintained strong internal relationships with fellow executives and internal department heads.
Online publisher
EMAP AUSTRALIA
01.2003 - 01.2008
- Launched and managed a group of magazine brand websites across Parenting, Women's lifestyle, Mens and Action Sports.
- Managed digital development from ideation through to delivery, content and design teams
- Drove digital revenue streams via advertising, partnerships and affiliate sales.
Associate Publisher
EMAP AUSTRALIA
01.2000 - 01.2003
- Part of the senior executive team.
- Responsible for the management of a portfolio of brands and their revenue streams / products.
- Managed both commercial and content teams.
- Directly involved with advertising sales, contract publishing clients and revenue generation.
Advertising Director
EMAP AUSTRALIA
01.1998 - 01.2000
- Sales Person of the year in 1999.
- Grew revenue by developing and executing innovative advertising campaigns.
- Collaborated with media agencies to deliver impactful campaigns for their clients as well as worked closely with advertising clients directly.
- Managed sales team.
- Highly successful in achieving sales targets and client relationships
Education
Lean for Leaders -
Australian Graduate School of Management, UNSW
01.2016
Bachelor of Business -
University of South Australia
01.1994
Skills
- Strategy development and management of businesses through transformation
- Commercial partnership development and diversification of revenue streams
- Digital media strategy, marketing, communications
- Innovation, reshaping, culture and staff and stakeholder management
- Cross-functional Collaboration
- Business Development
- Team Leadership
- Strategic Planning
- Relationship Management
Accomplishments
- Aussie Ark - delivered+ $2.5mil in partnerships and grant revenues in under two years.
- HSR Publishing, Advised on the acquisition and relaunch of premium regional lifestyle title Hunter&Coastal Lifestyle Magazine. Recent sale with a 5 x return on investment.
- Australian Geographic, Negotiated the sale of the business from Bauer Media to Blue Ant Media (Canada) and facilitated the transition of the company to new ownership as Managing Director
- Australian Geographic, Full P&L responsibility, stabilising traditional revenue channels and identifying and developing new revenue channels growing new revenue streams to represent over 30% of overall revenue within 3 years.
- Australian Geographic, Delivered National retail chain partnership with over 80 stores and branded product lines.
- Australian Geographic, Delivered on a key brand opportunity by founding Australian Geographic Travel in 2020. A tourism business based on small group Australian nature and indigenous experiences. A successful launch with over $500k turnover within first 6 months.
- Bauer Media, Full P&L and management Responsibility for the publishing business and brand portfolios including Australian Women’s Weekly, Rolling Stone, Disney, Empire, Bounty and Australian Geographic (Turnover approx. $20m). 12 direct reports and over 40 staff.
- Bauer Media, As part of the senior management team was heavily involved in leadership and the development of the company culture in a time of disruption.
other skills and interests
- Keen interest in sustainability, conservation, entrepreneurship, and innovation.
- In my spare time you will find me in the outdoors, horse riding, swimming, hiking and gardening
board experience
- HSR Publishing Pty Ltd, Board Director, 09/2018, present
- Australian Geographic Society, Board Director, 2018, present
- Australian Geographic Society, Chair, 2014, 2018
Affiliations
- When I'm not at work you will find me outside. I love animals and nature, reading and being active.
Timeline
Partnerships Director
Australian Wildlife Ark Ltd (Aussie Ark)
06.2022 - Current
Owner / Director
HSR PUBLISHING
09.2018 - Current
Managing Director
AUSTRALIAN GEOGRAPHIC
01.2018 - 03.2022
Publisher Specialist Division
BAUER MEDIA
10.2007 - 11.2018
Online publisher
EMAP AUSTRALIA
01.2003 - 01.2008
Associate Publisher
EMAP AUSTRALIA
01.2000 - 01.2003
Advertising Director
EMAP AUSTRALIA
01.1998 - 01.2000
Lean for Leaders -
Australian Graduate School of Management, UNSW
Bachelor of Business -
University of South Australia
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