Josette O'Sullivan
Gymea Bay,NSW
Summary
Creative and strategic content producer adept at aligning cross-functional objectives to produce high-quality, on-brand digital content and foster strong customer relationships. Innovative problem-solver with key strengths in social media management, storytelling, and influencer collaboration. Offers a proven track record of delivering engaging content and exceptional customer experiences for renowned automotive and sports media brands, as well as boutique brands in the health and wellness space.
Overview
2025
2025
years of professional experience
Work History
Guest Relations Specialist
Lander Toyota
01.2016 - 07.2024
- Customer Experience Enhancement: Led initiatives to enhance the overall customer experience, ensuring a welcoming and supportive atmosphere throughout the entire sales process.
- Sales Facilitation: Played a key role in the sales process through genuine engagement and support, contributing to vehicle sales through relationship-building and product knowledge, rather than direct selling.
- Relationship Building: Cultivated strong relationships with customers by providing unbiased and trustworthy advice, resulting in increased customer satisfaction and loyalty.
- Strategic Recommendations: Collaborated with the dealer principal to provide actionable insights and recommendations for enhancing customer and staff experiences, contributing to operational improvements and overall dealership success.
Digital Content Producer
Lander Toyota
10.2021 - 08.2024
- Project Management: Managed the end-to-end production of digital and social content that aligns with, and adheres to Toyota's brand guidelines, and maintains a consistent tone and voice.
- Collaboration & Support: Coordinated cross-functional teams, including sales staff and marketers to ensure the timely and successful delivery of digital projects.
- Content Creation & Copywriting: Demonstrated skills in photography, videography, and copywriting delivering engaging, high-quality digital content that elevates the Toyota brand and drives business growth.
- Optimization: Created a current library of assets, which can easily be repurposed into new content when required decreasing the turnaround time of projects.
- Editing: Proficient video, audio and photo editing to enhance and complete post-production work for visual appeal and engagement.
Founder & Digital Content Creator
Footballs and Stilettos
1 2015 - Current
- Website Development & SEO Strategy: Design and creation of website including relevant updates, SEO optimisation and keyword research in accordance with client objectives.
- Digital Marketing & Content Optimisation: Optimise and repurpose existing content across multiple social platforms increasing organic search rankings, implementing meta titles, image alt text, and setting up conversion tracking.
- Relationship Management: Maintaining relationships and collaborations with clients to help reach their marketing objectives whilst adhering to their branding requirements and voice.
- Content Creation & Storytelling: Skilled in crafting engaging narratives for social media platforms, with a focus on travel, beauty, fashion and wellness.
Editorial Assistant
Fox Sports Australia Pty Ltd
07.2013 - 06.2015
- Content Creation & Interviewing: Researched and wrote interview content for major sporting celebrities and events, demonstrating a broad understanding across various sporting codes.
- Breaking News Reporting: Ensured timely and accurate dissemination of breaking news to viewers, maintaining high standards of journalistic integrity.
- Social Media Management: Managed social media interactions, including Twitter and never.no polls, to engage with audiences and gather viewer opinions.
- Video Editing & Script Writing: Performed basic editing of footage into packages and crafted scripts, adhering to Fox Sports News style guidelines.
- Research & Sourcing: Conducted thorough research and sourcing of news to support content development and reporting.
Education
Bachelor of Management Studies - Marketing & Communications, and Strategic Management
UNIVERSITY OF WAIKATO
Hamilton, NZFreelance Journalism
MORRIS JOURNALISM COLLEGE
Sydney, NSWActing for Camera Course -
ACTORS COLLEGE OF THEATRE & TELEVISION
Sydney, NSWTelevision Presenters Course -
ON CAMERA CONNECTIONS
Sydney, NSWSkills
- Content Strategy Development
- Adobe Creative Suite
- Influencer Marketing
- WordPress Management
- Video Editing
- Teamwork and Collaboration
- Time Management
- Excellent Communication
- Relationship Building
Languages
English
Japanese (Second Language)
References
Available upon request
Timeline
Digital Content Producer
Lander Toyota
10.2021 - 08.2024
Guest Relations Specialist
Lander Toyota
01.2016 - 07.2024
Editorial Assistant
Fox Sports Australia Pty Ltd
07.2013 - 06.2015
Founder & Digital Content Creator
Footballs and Stilettos
1 2015 - Current
Bachelor of Management Studies - Marketing & Communications, and Strategic Management
UNIVERSITY OF WAIKATO
Freelance Journalism
MORRIS JOURNALISM COLLEGE
Acting for Camera Course -
ACTORS COLLEGE OF THEATRE & TELEVISION
Television Presenters Course -
ON CAMERA CONNECTIONS
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