Joshua Cor
Botany,NSW
Summary
Commercially driven sales leader with 18+ years’ experience across consumer electronics retail, enterprise sales and professional AV distribution, spanning senior roles with Samsung, Harvey Norman and Jands. Proven track record of driving revenue growth, market share expansion and strategic partnerships across enterprise, retail and B2B channels.
Currently NSW State Manager for a national AV distributor, leading high-performing sales teams, managing senior customer relationships, and delivering state-level revenue and growth strategies through data-led decision making, joint business planning and execution excellence.
Recognised for consistently exceeding targets, accelerating underperforming accounts, and building sustainable growth platforms. Commercially astute, highly adaptable and focused on delivering sustainable growth.
Overview
18
18
years of professional experience
Work History
State Manager
Jands
Sydney, NSW
01.2025 - Current
- Lead the NSW business operation for a national distributor in professional audio, lighting and production technologies, managing and developing a team of three Account Managers.
- Own senior customer and channel partner relationships across NSW and nationally, driving joint business planning, commercial strategy and long-term growth.
- Develop and execute state business plans aligned to national priorities, collaborating closely with marketing, training, technical support, and service teams to deliver outcomes.
- Analyse sales performance, market trends and customer data to identify opportunities, risks and strategic initiatives.
- Drive execution excellence through clear communication, forecasting, performance management and stakeholder engagement.
Account Development Manager
Jands
Sydney, NSW
05.2022 - 01.2025
- Transitioned into the professional AV industry, rapidly developing strong technical and commercial expertise across AV integration, enterprise conferencing and collaboration solutions, complemented by live production audio and lighting systems.
- Delivered exceptional first-year performance, generating $10M+ in annual revenue, exceeding sales target by 55%, and achieving a company record $1M in a single day across multiple accounts.
- Re-activated dormant and underperforming accounts, uncovering new opportunities, building new relationships and creating incremental revenue streams.
- Drove new business acquisition through consultative selling, solution design engagement and strategic account development.
- Built trusted partnerships across integrators and end users to accelerate long-term growth.
- Recognised for outstanding performance and leadership, resulting in promotion to NSW State Manager.
Area Manager
Samsung Consumer Electronics
Sydney, NSW
08.2021 - 05.2022
- Managing a team of 9 sales reps across Sydney who help manage 90 Sydney Metro accounts turning just over 300 million dollars per year in AV/IT & Home Appliances across some of Australia's largest retailers.
- By managing Samsung Consumer Electronics largest account in Australia, i have continued to demonstrate strong sales growth and exceeded performance goals.
- Grew customer base by identifying overall needs for relevant product solutions to fit customers budgets and requirements.
- Demonstrated high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Oversaw efficient receiving and inventory management. (Forecasting & Logistics)
Region Development Manager
Samsung Consumer Electronics
Sydney, NSW
02.2019 - 08.2021
- Recognised as one of the top account managers in NSW which led to being promoted to Area Manager in 2021.
- Managed 26 Sydney metro accounts & 20 regional NSW accounts between Forster & Yamba. (Regular regional travel)
- Managed top Australian retailers from Harvey Norman, JB HI Fi, Good Guys, Bing Lee and more.
- Demonstrated over 20% growth in approx. 24 months in Sydney metro and just over 60% growth in regional NSW by building and maintaining strong rapport and support across all accounts.
- Strong ability to analyse data and identify missed opportunities which led to improved sales and profits.
- Excellent after sales operations support including all back end support from credit claims to tech support.
- Managed a team of 1, sales associate/retail merchandiser and trainer.
AV/IT 2IC/Store Manager
Harvey Norman @ Domayne Alexandria
Alexandria, NSW
09.2016 - 02.2019
- Relocated from Bondi to Alexandria by my Proprietor to help form a new team and implement new sales tactics & procedures.
- Since coming to this store I have helped grow revenue by improving sales and service strategies which led to tripling store sales targets in just over 18 months.
- Generated new accounts by building new relationships and bringing new long term business into the store.
- Managing multiple commercial accounts generating significant extra revenue weekly.
- Forecasting sales, managing inventory and processing orders on a daily basis.
- Built relationships with suppliers & brands such as Samsung, showed support in providing excellent return in sales growth and market share within our store.
- Thinking outside of the box to bring new business including targeting local schools and businesses.
- Exceptional merchandising skills to maximise sales especially during sales events.
- Managing a full sales, operations and warehouse team on a daily basis.
Computers 2IC/Salesperson
Harvey Norman Bondi Junction
Bondi Junction, NSW
07.2013 - 09.2016
- Took extra interest & initiative in store operations leading to a promotion to 2IC just after 12 months.
- Trained new staff and held regular team meetings for sales training & product training.
- Awarded Top Gun Salesperson only 6 months after starting.
- Harvey Norman's Million Dollar Club 3 years consecutively, selling over 1 millions dollars annually.
- Beating monthly KPI's always trying to push further.
- Implemented monthly sales incentives & targets for staff to help drive overall growth.
- Meeting with sales reps to manage inventory & forecast sales.
- Merchandising custom displays and signs for events & promotions.
- Managing a team of well over 10 staff including rostering.
- Handled various other duties, cash control and the daily opening and closing procedures for the store.
Store Manager
Telechoice
Campbelltown, NSW
01.2013 - 07.2013
- Trained all new employees on store procedures and policies.
- Wrote order supply requests to replenish stock.
- Engaged in new relationships with new suppliers to bring in new products to help assist in growth.
- Interviewed, hired, supervised and trained several employees.
- Managed sales, reconciled cash and made bank deposits while performing store opening and closing duties.
- Showed growth just 3 months after starting, doubling store sales & profits.
- Processed legal contracts & customer ID checks for Optus & Virgin Mobile.
Sales Manager/2IC
Telechoice
Eastgardens, NSW
03.2008 - 01.2013
- Processed legal contracts & customer ID checks for Optus & Virgin Mobile.
- Beating monthly KPI's on sales & attachments.
- Meeting with reps, forecasting sales & managing inventory.
- Held training sessions with staff on new products.
- Held sales training sessions to help staff maximise sales & attachments.
- Put KPI's & incentives in place for staff to help drive individual & store growth.
- Organised team building events (bowling & dinners) to maintain a healthy team culture in the business.
Education
Higher School Certifcate -
South Sydney High School
Maroubra, NSW2006
Certificate 3 - Hospitality
TAFE NSW - Randwick
Randwick, NSW2006
Certificate 2 - Entertainment Industry Framework
TAFE NSW - Randwick
Randwick, NSW2006
Skills
- Account management & Growth
- Joint Business Planning
- Complete sales solutions
- Technical Proficiency & Solutions
- Commercial Data Analysis
- Product and service knowledge
- Product training
- Product merchandising
- Time & Priority Management
- Team management & building
- Prospecting and networking skills
- Customer rapport
- Promotional planning
- Inventory management
References
David Shaw - 0418 670 090 (State Manager - Samsung)
Richard Beaini - 0421 838 666 (Currently General Manager AV/IT Harvey Norman and Proprietor 2014-2019)
Danny Wilson - 0402 309 091 (Harvey Norman Proprietor 2013)
Raelyn Silveira - 0432 330 474 (Long term colleague 10+ years)
Timeline
State Manager
Jands
01.2025 - Current
Account Development Manager
Jands
05.2022 - 01.2025
Area Manager
Samsung Consumer Electronics
08.2021 - 05.2022
Region Development Manager
Samsung Consumer Electronics
02.2019 - 08.2021
AV/IT 2IC/Store Manager
Harvey Norman @ Domayne Alexandria
09.2016 - 02.2019
Computers 2IC/Salesperson
Harvey Norman Bondi Junction
07.2013 - 09.2016
Store Manager
Telechoice
01.2013 - 07.2013
Sales Manager/2IC
Telechoice
03.2008 - 01.2013
Higher School Certifcate -
South Sydney High School
Certificate 3 - Hospitality
TAFE NSW - Randwick
Certificate 2 - Entertainment Industry Framework
TAFE NSW - Randwick