Career advancementCompany CulturePersonal development programs
1
Language
20
Years of experience
Strategic leader with expertise in high-stakes environments. Drives operational success through effective problem-solving and decision-making. Proven team leader with a strong focus on conflict resolution and mission achievement. Emphasizes collaboration and adaptability to consistently deliver results.
Work History
Regional Officer - Australia & New Zealand
5 Months
Invest Northern Ireland | 05.2026 - Current
Invest Northern Ireland (Invest NI) is the region’s economic development agency, responsible for driving sustainable growth across Northern Ireland. Its core mission is to strengthen the local economy by supporting new and existing businesses to innovate, scale, and compete internationally. Invest NI also promotes Northern Ireland as an attractive location for global investors, helping to secure new foreign direct investment and create long-term economic opportunities.
Key Achievements: Contributed to the successful launch of Wrightbus in Australia to expand brand presence.
Led business support casework, assessing applications against eligibility criteria and funding guidelines.
Managed stakeholder relationships with businesses, government partners, and internal teams to resolve complex enquiries.
Prepared detailed briefing papers, reports, and recommendations for senior decision-making.
Coordinated programme delivery activities, ensuring accurate records and timely follow-up on outstanding actions.
Advised applicants on investment support requirements, helping strengthen proposals and submission quality.
Insurance & Marketing Lead
1 Year 10 Months
RideLender Australia | 06.2024 - 04.2026
RideLender is a nationwide car rental and opt-to-buy provider with 5,000+ customers across Australia.
Key Achievements: Facilitated market expansion in Sydney, Brisbane, Perth, and Melbourne, increasing customer base from 3,000 in 2024 to over 5,000 across Australia. Developed insurance claims tracking system, reducing settlement time from 3-6 months to 1-2 months, increasing cash flow by 40-50%. Managed relationships with key clients, enhancing satisfaction and driving client referrals up by 60%.
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Trade & Investment Manager
4 Years 4 Months
Department for Business, Innovation, Science and Trade, British Embassy Bangkok | 12.2019 - 04.2024
Key Achievements: Increased the inward investment from Thailand into the UK by 40%. Doubled number of Thai tech/startup investments in the UK in 2024. Initiated inaugural UK Investment Conference in Thailand, attracting over £400 million in investment from Thailand to the UK in 2024. Supported 60+ UK tech companies in entering Thai and Asia markets during UK Tech Week in Thailand and Indonesia. Successfully led the largest Thai Tech/ Startup delegation to London Tech Week in 2022 and 2023 with over £100 million sales generated.
Led investor outreach strategies to attract foreign direct investment into priority sectors.
Built relationships with Thai and British stakeholders to support bilateral trade and investment objectives.
Produced concise market intelligence and briefing notes for senior decision-making and embassy engagement.
Project Coordinator
5 Months
Kenan Foundation Asia | 06.2019 - 11.2019
Delivered Thailand Investment Promotional Booklets to the Thailand Board of Investment to attract investment in the Tech and Digital sectors.
Coordinated project schedules, deliverables, and stakeholder communications across cross-functional program teams.
Managed meeting agendas, minutes, and follow-up actions to maintain alignment on project priorities.
Key Achievements: Led Thailand delegation to Germany, facilitating inward investment in digital technology. Secured over 500 billion Thai Baht in investment for Thailand’s Eastern Economic Corridor, focused on digital tech.
Directed cross-functional coordination for infrastructure, investment, and policy initiatives across Eastern Economic Corridor stakeholders.
Led executive briefings, prepared decision papers, and translated strategic priorities into actionable workplans.
Prosperity Fund Programme Officer
2 Months
Foreign, Commonwealth & Development Office (FCDO), British Embassy Bangkok | 07.2018 - 09.2018
Key Achievements: Successful delivery of the UK Smart City outreach in Thailand in 2018. Delivered UK Smart City Roadshow and Handbook, facilitating entry of UK tech and digital companies into Thai market.
Coordinated stakeholder engagement, diary management, and correspondence for embassy leadership.
Drafted briefings, reports, and speaking notes using clear, diplomatic language.
Business Development Manager
5 Years 10 Months
Austrade, Australian Embassy Bangkok | 03.2007 - 01.2013
Key Achievements: Delivered the inaugural Australia Water Mission to Thailand in 2012 with over 20 Australian companies as part of the delegation. Delivered the inaugural Carbon Mission to Thailand in 2011 with over 10 Australian companies that took part in the mission with over $20 million sales outcome. Facilitated 100+ business matching sessions, connecting Thai and Australian companies to enhance collaboration.
Developed market-entry strategies supporting Australian businesses expanding into Thailand.
Built relationships with government, industry, and trade stakeholders across priority sectors.
Education
MBA - Marketing Management
Macquarie University | Sydney, Australia | 01-2014
Bachelor of Management - Management
University of Technology Sydney | Australia | 01-2004
Skills
Systems: Microsoft Office | Salesforce | MYOB | Payway | Digital Marketing | Content Strategy
Leadership
Stakeholder engagement
Work coordination
Foreign investment promotion
Report writing
Strategic management
Market Analysis
Accomplishments
Trade Missions & Market Expansion: Led the Tech Export Academy Mission to Thailand, supporting UK tech firms with market entry. Oversaw the development of the UK–Thailand Fintech Guidebook, and delivered major events including the UK Investment Conference 2023 and Mini-Investment Expo 2024.
Investment Attraction: Successfully increased new Thai investment into the UK by 30%, contributing to £1 billion in investment value and generating 500+ new jobs across the UK.
High-Level Government Engagement: Coordinated senior UK ministerial visits, including: Minister for Investment, Lord Dominic Johnson (2024); UK Prime Minister’s Trade Envoy visits (2021–2024)
Languages
Thai
Native or Bilingual
Interests
I enjoy sketching and drawing
which helps improve my creativity and attention to detail.
Participate in local theater productions
enhancing my public speaking and teamwork skills.
Timeline
Regional Officer - Australia & New Zealand
Invest Northern Ireland
05.2026 - CurrentRead More
Insurance & Marketing Lead
RideLender Australia
06.2024 - 04.2026Read More
Trade & Investment Manager
Department for Business, Innovation, Science and Trade, British Embassy Bangkok
12.2019 - 04.2024Read More
Project Coordinator
Kenan Foundation Asia
06.2019 - 11.2019Read More
Assistant Director
Eastern Economic Corridor Office of Thailand (EEC)
10.2018 - 12.2018Read More
Prosperity Fund Programme Officer
Foreign, Commonwealth & Development Office (FCDO), British Embassy Bangkok
07.2018 - 09.2018Read More
Business Development Manager
Austrade, Australian Embassy Bangkok
03.2007 - 01.2013Read More
Macquarie University
MBA from Marketing Management
Read More
University of Technology Sydney
Bachelor of Management from Management
Read More
Personal Information
Title: Business Development | Industry Engagement | Strategic Partnerships
Regional Field Marketing Manager (Research Solutions) – Australia, New Zealand & South East Asia at RELX – Elsevier, Australia (B2B)Regional Field Marketing Manager (Research Solutions) – Australia, New Zealand & South East Asia at RELX – Elsevier, Australia (B2B)
Embedding Lead Central London & Gold Eagle/Member of Regional Digital Committee (BX) at BARCLAYS BANKEmbedding Lead Central London & Gold Eagle/Member of Regional Digital Committee (BX) at BARCLAYS BANK