Pete Finkelstein
Sales Strategist, Trainer And Coach
Blakehurst,New South Wales
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 50+ years of marketing experience to take on dynamic new role in a company looking to grow.
Veteran Marketing Specialist adept at working with diverse teams to develop comprehensive marketing campaigns. Leverages excellent time-management and client relations skills to meet tight deadlines and foster satisfaction.
Overview
35
35
years of professional experience
9
9
years of post-secondary education
Work History
Marketing & Sales Strategist
Metricon Homes Head Office
Melbourne, Victoria
04.2014 - 06.2018
- Developing new strategic position to more clearly define the business of the business and attract more buyers.
- Identify correct profile for salespeople, by newly created brand positioning.
- Train salespeople to represent the promise of the brand.
- Brand management.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Completed in-depth reviews of market conditions and customer preferences.
- Developed campaigns and specific marketing strategies for clients.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 700%.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Onboarded new team members and coached personnel in marketing tasks.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Worked closely with in-house design team to develop visuals for content.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Maintained high level of understanding of industry standards and trends.
Owner/Senior Consultant Manager
DaiSho Marketing
Melbourne, Victoria
06.2011 - 02.2012
- Provided strategy for a wide range of clients including banks, insurance companies, construction firms, motor vehicle manufacturers, the country of Dubai, professional firms of lawyers and accountants.
- Part time lecturer at university on sales strategy
- Part time radio announcer on strategy and business administration
- Performed statistical analyses to gather data for operational and forecast team needs.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Prepared annual budgets with controls to prevent overages.
Owner/Consultant Manager
DaiSho Marketing
Johannesburg, South Africa
04.1980 - 11.2010
- Performed statistical analyses to gather data for operational and forecast team needs.
- Managed day-to-day business operations.
- Improved records management systems for leases and contracts to boost renewals timeliness.
- Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Consulted with customers to assess needs and propose optimal solutions.
- Aligned branding initiatives and sales strategies with client goals.
Education
BBA - Marketing
California Pacific University
San Diego - USA 02.1979 - 06.1981
MBA - Strategy And Marketing
California Pacific University
San Diego - USA 04.1986 - 10.1989
DBA (Doctor Business Administration - Marketing Warfare
California Pacific University
San Diego - USA 03.2001 - 06.2004
Skills
Marketing
Timeline
Marketing & Sales Strategist
Metricon Homes Head Office
04.2014 - 06.2018
Owner/Senior Consultant Manager
DaiSho Marketing
06.2011 - 02.2012
DBA (Doctor Business Administration - Marketing Warfare
California Pacific University
03.2001 - 06.2004
MBA - Strategy And Marketing
California Pacific University
04.1986 - 10.1989
Owner/Consultant Manager
DaiSho Marketing
04.1980 - 11.2010
BBA - Marketing
California Pacific University
02.1979 - 06.1981
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