Summary
Overview
Work History
Skills
Certification
References
Timeline
Generic

Russell Golding

Adelaide,SA

Summary

With over 20 years’ experience in the dynamic FMCG industry, I bring a abundance of expertise in sales and a demonstrated skill for building lasting customer relationships. Throughout my career, I have embraced diverse opportunities and consistently achieved success, adopting my growth both professionally and personally. Now, I am excited to pivot my skills and passion towards a new career path focused on working directly with people. I am eager to leverage my extensive background in sales, coupled with my natural ability to connect with individuals, to contribute meaningfully to roles that prioritise personal engagement and relationship building.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Cafe Owner Operater

Heysen Kitchen Cafe
06.2022 - Current
  • Increased customer satisfaction by implementing high-quality food and beverage offerings.
  • Streamlined operations for efficiency through effective staff training and scheduling.
  • Boosted cafe sales with creative marketing strategies and promotional events.
  • Fostered a welcoming atmosphere by maintaining a clean, organized, and visually appealing cafe environment
  • Managed financial aspects of the business, including budgeting, forecasting, and controlling costs.
  • Enhanced customer loyalty through exceptional service and consistent product quality.

Area Sales Manager

SodaStream Australia
03.2021 - 06.2022
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Responsible for managing and building long term partnerships with key customers.
  • Implementing state promotions and planograms within all retail outlets.
  • Accountable for sales, monthly budgets and managing agreed KPIs.

Territory Manager - Part Time

Asahi Beverages
02.2019 - 05.2021
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
  • Managing NPD sell in & support with merchandising.
  • Managing National & State based key accounts multi store sites.

Business Development Manager

Ikon Packaging (MBL) - Redundancy
02.2012 - 01.2019
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Understanding my distributors main objectives, buying criteria and decision-making process.
  • anage and maintain regular meetings with key customers & distributors to discuss contract pricing future business plans.

Business Development Manager SA/NT

Angostura Bitters - Redundancy
02.2009 - 12.2011
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Negotiating with state key accounts with pricing, product ranging and planograms.
  • Supporting distributors and retailers to increase sales of our brands via specific retail marketing promotions both national & state based.

Skills

  • Sales Leadership
  • Team management
  • Business development
  • Strategic Planning
  • Communication Skills
  • Problem Solving
  • Adaptability
  • Customer Relationship Management (CRM)
  • Working autonomously
  • Self initiative

Certification

  • SA Drivers Licence MR - Current
  • Forklift licence - Current
  • Provide Responsible Service of Alcohol - 2018
  • Fast Start, High Performance Selling - 2014
  • Advanced Certificate in Marketing - 2001
  • Hotel & Catering Certificate - 1996


References

References available upon request.

Timeline

Cafe Owner Operater

Heysen Kitchen Cafe
06.2022 - Current

Area Sales Manager

SodaStream Australia
03.2021 - 06.2022

Territory Manager - Part Time

Asahi Beverages
02.2019 - 05.2021

Business Development Manager

Ikon Packaging (MBL) - Redundancy
02.2012 - 01.2019

Business Development Manager SA/NT

Angostura Bitters - Redundancy
02.2009 - 12.2011

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Russell Golding