Saindra Patankar
Sydney,Australia
Summary
Skilled digital advertising professional and resourceful media coordinator, with expertise in both traditional and digital platforms. Proficient in project management, strategic planning, and public relations. Known for creative problem-solving and a teamwork-oriented mindset, successfully leading media campaigns that enhance brand visibility, audience engagement, and ad effectiveness. Possesses a strong background in identifying trends to leverage media opportunities. Versatile skill set tailored to digital advertising and account management roles, consistently achieving outstanding results through insightful strategies and innovative solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account/Media Coordinator
Totally Awesome LTD
Melbourne, VICTORIA
08.2022 - 03.2024
- Collaborated across Sales and Account Management to align client goals with strategic initiatives, consistently exceeding targets and driving superior client outcomes.
- Developed dynamic sales collateral, ensuring it was up-to-date, brand-compliant, and compelling, effectively communicating product value and mission.
- Crafted strategies with cross-functional teams, optimising ad placements, enhancing ROI, and identifying upselling opportunities for continued growth.
- Led multi-platform digital media campaigns, ensuring seamless execution and timely delivery.
- Performed in-depth campaign analysis, generating actionable insights that boosted performance and met key KPIs.
- Tracked and reported on digital media metrics, driving continuous optimisation and campaign success.
PR/Social Media Intern
Image International
Melbourne
05.2021 - 09.2021
- Various tasks included creating content for the website and other social media platforms and maintaining the media database
- Coordination with the graphics team to ensure that social media updates are posted on the schedule
- Making content for the podcast's release (Pre and Post), planning and coordinating with the internal team to ensure a seamless workflow
- Creating and maintaining a social media calendar.
Communications Intern
Think HQ
Melbourne, VICTORIA
11.2020 - 03.2021
- Drafted press releases, media advisories, and client communications.
- Conducted media monitoring and compiled coverage analysis.
- Managed media contact lists and databases.
- Contributed to social media content creation.
- Researched industry trends for client pitches.
- Supported account executives with client projects.
- Created reports and presentations for internal and external use.
- Applied PR strategies to enhance brand reputation.
Public Relations/Digital Marketing Intern
Align.me
Melbourne, VICTORIA
11.2019 - 03.2020
- Collaborated on the Remade in Australia campaign with the PR and Social media teams.
- Assisted in creating press releases and media materials.
- Tracked and analysed PR and marketing metrics.
- Contributed to PR strategies and drafted social media content.
- Monitored trends and developed 360-degree ideas to enhance campaign visibility.
Sales Representative
Red Energy
Melbourne, VICTORIA
08.2019 - 10.2019
- Identified and prospected new energy market customers.
- Built and maintained a strong customer pipeline to meet sales targets.
- Conducted product demos and closed deals with clients.
- Provided excellent customer service and addressed enquiries.
- Collaborated on sales strategies and stayed updated on energy products.
Image Executive
Dentsu Aegis Network
Mumbai
01.2019 - 05.2019
- Monitored industry trends from newspapers, social media, and online sources.
- Maintained punctuality and an outstanding attendance record.
- Prepared communications and information for client meetings.
- Drafted press releases to support brand image and media outreach.
- Managed public-facing communications through press releases, media campaigns, and website content.
- Contributed to concept development, strategic planning, and business operations.
Account Executive
Passion 4 Communication PVT LTD
Navi Mumbai
03.2017 - 10.2018
- Created press materials, presentations, and media outreach.
- Wrote and edited content for internal and external use.
- Ensured brand integrity and marketing consistency.
- Developed PR strategies based on business objectives and industry trends.
- Boosted consumer awareness and met sales targets through effective KPIs.
Education
Master of Communication and Media Studies - Marketing & Advertising
Monash University
06.2021
Master of Public Relations - Public Relations
Mumbai University
05.2016
Bachelor of Mass Media Advertising -
Mumbai University
05.2014
Skills
- Online Advertising
- Advertising Strategy
- Press Release Writing
- Media Buying
- Campaign Management
- Performance reporting
- Google AdWords
- Media activity execution
- Budget Management
- Excellent writing skills
- Production Scheduling
- Google Analytics
- Project Management
- Strategy planning
- Microsoft Office Suite
- Relationship Building
- Teamwork and Collaboration
- Interpersonal Communication
- Proficient in Adobe Suite
- Advanced skills in Jira
Certification
- KidAware
- TotallyAwesome
- Business Writing
Hobbies and Interests
- Photography
- Film making
- Travelling
- Camping
- Politics
- Socialising
Languages
English (Professional)
References
References available upon request.
Timeline
Account/Media Coordinator
Totally Awesome LTD
08.2022 - 03.2024
PR/Social Media Intern
Image International
05.2021 - 09.2021
Communications Intern
Think HQ
11.2020 - 03.2021
Public Relations/Digital Marketing Intern
Align.me
11.2019 - 03.2020
Sales Representative
Red Energy
08.2019 - 10.2019
Image Executive
Dentsu Aegis Network
01.2019 - 05.2019
Account Executive
Passion 4 Communication PVT LTD
03.2017 - 10.2018
- KidAware
- TotallyAwesome
- Business Writing
Master of Communication and Media Studies - Marketing & Advertising
Monash University
Master of Public Relations - Public Relations
Mumbai University
Bachelor of Mass Media Advertising -
Mumbai University
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