Excel
Sallie Morrison
State Manager
Hallam,VIC
Summary
Proactive and meticulous State Manager with over 25 years of experience in the Retail industry. Proficiencies in inventory control, sales, staff training and development. Customer-oriented team player with expertise generating optimal satisfaction levels while building profits and client generation.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
Work History
State Manager
My Dream Cake
Hallam
01.2021 - Current
- Manage 3 retail stores plus admin team
- Manage online warehouse
- Running covid safe practices for all businesses
- Negotiated contracts and commercial agreements with favorable terms.
- Wrote division policies and coordinated implementation to improve operations.
- Cultivated internal support for business plans and with external industry partners.
- Tracked performance to identify deficiencies and adjust management strategies.
- Boosted sales through successful marketing and service optimization strategies.
- Managed and guided staff through daily and special project work.
- Coordinated staff development plans to build empowered, confident and knowledgeable team.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
- Launched quality assurance practices for each phase of development
- Performed supplier risk evaluations and supported regulatory inspections.
- Performed forecasting to identify necessary changes for supply chain business.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Recruited and developed employees for All 3 stores and a warehouse.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Senior Store Manager
Pandora
Chadstone
08.2019 - 12.2020
- Manage a team of 30 between 2 stores
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Rotated merchandise and displays to feature new products and promotions.
- Supervised guests at front counter, answering questions regarding products.
- Completed point of sale opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Analyzed and interpreted store trends to facilitate planning.
- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Protected store from loss or theft by setting and enforcing clear security policies.
Store Manager/ Trade/Lighting Consultant
Beacon Lighting
Pakenham, VIC
11.2015 - 08.2019
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Maintained strong knowledge in handling of perishable products in dairy, meat and produce departments.
- Developed new store location from ground up by hiring and training efficient team.
- Analyzed and interpreted store trends to facilitate planning.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Collating minutes in managers meetings to disburse to Upper Management and Store managers
Relieving Duty Manager, •Nightfill grocery Leader/ Supervisor
Hallam
04.2013 - 11.2015
- Running staff for front and back end changeover
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Utilized standard operating procedures, effective crew resource management, communication and procedures specified in company operation manual.
- Evaluated employee performance and coached and trained to improve weak areas.
- Provided supportive link between external customers and internal operations.
- Handled customer complaints, resolved issues and adjusted policies to meet changing needs.
- Introduced team contests and goals to enhance productivity and improve employee morale.
- Mentored newly hired employees on operating equipment and safety and developed training manual to use for reference.
- Worked with management team to implement proper division of responsibilities.
Supervisor
Bevilles Jewellers
Knox City
02.2010 - 02.2014
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Evaluated employee performance and coached and trained to improve weak areas.
- Handled customer complaints, resolved issues and adjusted policies to meet changing needs.
Sales Representative
Contab Agencies
Mont Albert, Victoria
09.2005 - 12.2010
- Manage South East Victoria accounts
- Serviced accounts in Regional Victoria – Mildura, Gippsland and High Country
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Developed and delivered engaging sales presentations to convey product benefits.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Brought Customer Satisfaction Index levels from unsatisfactory to levels acceptable to manufacturer.
- Expanded customer base and boosted profit within product line.
- Broadened territories and negotiated successful contracts by seeking out new clients and utilizing leadership skills.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
- Retained excellent client satisfaction ratings through outstanding service delivery.
Store Manager
Bevilles Jewellers, Stores
06.1998 - 09.2004
- Open new stores (including stores in NSW)
- Have enjoyed all the opportunities that have been given to me over the years
- I have worked my way up the retail ladder from casual, whilst I was finishing high school, to full time, key holder, assistant manager to store manager
- I have also been lucky enough to travel with Bevilles Jewellers and open a number of interstate stores
- This has included setting up the new store and training the management team.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Developed new store location from ground up by hiring and training efficient team.
- Rotated merchandise and displays to feature new products and promotions.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Approved regular payroll submissions for employees.
Education
High School Diploma -
St Johns Regional College
02.1992 - 12.1997
Skills
Sales and marketing
Staff Management
Business administration
Financial Management
Business Development
Budgeting
Creative merchandising
Business planning
Flexible and Adaptable
Planning and Coordination
Software
Word
Outlook
PowerPoint
Timeline
State Manager
My Dream Cake
01.2021 - Current
Senior Store Manager
Pandora
08.2019 - 12.2020
Store Manager/ Trade/Lighting Consultant
Beacon Lighting
11.2015 - 08.2019
Relieving Duty Manager, •Nightfill grocery Leader/ Supervisor
Hallam
04.2013 - 11.2015
Supervisor
Bevilles Jewellers
02.2010 - 02.2014
Sales Representative
Contab Agencies
09.2005 - 12.2010
Store Manager
Bevilles Jewellers, Stores
06.1998 - 09.2004
High School Diploma -
St Johns Regional College
02.1992 - 12.1997