Sam Biddle

• I am currently working in an agency based sales role working in both the on- and off-premise market in NSW and ACT.
• I work with premium brands on a contract basis, including Knappstein, Tamburlaine Organic Wines, Leogate, 80 Proof and Solbevi
• Sales are generated through ALM, ILG and Paramount, and in some cases direct from producer.
• I have a customer base of 400+ accounts, comprising:

- independent off-premise and off-premise groups (eg Chambers Cellars, Mr Liquor, Valore Cellars, Red Bottle)

- Hotels and Hotel groups (eg Laundy Hotels, Bayfields, Redcape)

• Veraison Wines: a wholesale distributor of premium Australian and imported wine, beer and spirits. Founded in 2012
• Working with 20 + wine, beer and spirit brands in a hands on sales role to distribution in the NSW/ACT on-premise markets
• I worked with a range of brewers, including Southern Highlands Brewing, Sydney Beer Co, and Out Here Beer (non-alc)

• Working with Printhie Wines to drive sales in the NSW on- and off-premise markets in NSW and ACT
• Gained entry into 300 + off- and on-premise accounts

• Led the National Independent Groups business, managing IBA and LMG, Liquor Alliance on a national basis
• Engaged externally with national group promotional execution
• Engaged internally in steering National Account Managers; and State Managers and their teams to maximise activity

• Led a national sales team and managed major independent groups and chains
• Directly managed major accounts in NSW - Chambers Cellars, Valore Cellars, Mr Liquor, Bayfields

• Sales Manager - Off-premise Channel
• Managed key accounts and wholesalers - Kemeny's, Liquorstax, ALM and ILG
• Field sales management of a team of 4 x territory managers
• Mentored and trained sales team, fostering professional development and improving performance metrics.

• Managed sales in a Sydney territory comprising CBD, Eastern Suburbs and Southern Suburbs.
• Grew territory to $2m in sales revenue ahead of the merger with Southcorp Wines in 2001