Florencia Velez
Communications & Marketing
Sydney
Summary
Communications professional with extensive experience in internal communications, community engagement, and marketing, with a strong focus on sustainability. Proven expertise in building robust relationships with stakeholders, problem-solving through inclusive participation, and translating complex ideas into successful projects. Highly skilled in designing and implementing comprehensive CSR, marketing, and communication plans, including strategy development, monitoring, evaluation, and reporting. Known for critical thinking, persuasiveness, resourcefulness, creativity, and exceptional time management skills. Proactive, sociable, goal-oriented, and a team player with a high tolerance for frustration.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Advisor Strategic Communications
NSW Department Of Customer Service
4 2022 - 04.2024
- Central point of contact for integrated communications planning and delivery
- Established and maintained productive relationships with customers and stakeholders
- Provided specialist advice for content development across internal and external communication channels
- Monitored and evaluated communication plans, products, and services
- Produced dashboards and reports for informed decision-making
Marketing and Communications Officer
Northcott Innovation
04.2020 - 08.2021
- Implemented and monitored all communication and marketing campaigns
- Designed creative and engaging internal communications
- Responsible for design and implementation of new website
- Collaborated in creating company's first annual report
- Improved stakeholder engagement through annual plan with several campaigns such as newsletters, EDMs, and social media
Corporate Social Responsibility
BNP PARIBAS CARDIF
04.2015 - 04.2017
- Design annual CSR plan
- Executed, monitored and evaluated all projects
- Collaborated with internal and external stakeholders while designing and implementing projects
- Monitored annual budgets
- Responsible for communicating internally and externally all CSR activities
Communications Manager
Futbol Mas
04.2012 - 04.2015
- Creation of Communications and Marketing Department including internal, external and strategic communications
- Achieved social media positioning through media relations
- Responsible for planning and executing internal communications
- Enhanced positioning of CSR programs within companies through strategic communication
- Designed and implemented creative advertising campaigns Supervised team of 5 journalists and 2 designers
Education
Master's Degree - Digital Marketing
European Postgraduate Centre
Madrid 04.2020 - 04.2021
Diploma - Corporate Communications
Pontifical Catholic University of Chile
Santiago 03.2014 - 12.2014
Bachelor's Degree - Journalism
Pontifical Catholic University of Chile
Santiago 03.2007 - 12.2011
Skills
- Internal communications
Community engagement
Time management skills
High level of autonomy
Adobe Creative Cloud
WordPress
Email Marketing
Microsoft Office
Languages
English
Excellent
Spanish
Excellent
Timeline
Marketing and Communications Officer
Northcott Innovation
04.2020 - 08.2021
Master's Degree - Digital Marketing
European Postgraduate Centre
04.2020 - 04.2021
Corporate Social Responsibility
BNP PARIBAS CARDIF
04.2015 - 04.2017
Diploma - Corporate Communications
Pontifical Catholic University of Chile
03.2014 - 12.2014
Communications Manager
Futbol Mas
04.2012 - 04.2015
Bachelor's Degree - Journalism
Pontifical Catholic University of Chile
03.2007 - 12.2011
Advisor Strategic Communications
NSW Department Of Customer Service
4 2022 - 04.2024
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