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SONIYA KHANNA
Sydney,Australia
Summary
Account Management and Media Sales Professional with 17 + years of experience delivering Revenue Growth, Strategic Client partnerships, Integrated Advertising Solutions across Outdoor Advertising (OOH), Print, Radio and Digital media. Proven Success Managing High Value Government, Banking & Corporate Account Business Development, Executing Multi - Location Campaign.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Business Head
Shine Art Media Services
, New Delhi
03.2022 - 09.2025
- Restored Dormant Clients through targeted, Cost-Effective Plans, generating regular business growth by 15%.
- With the help of newspaper ad of new launches by Corporates/bank branches/ Retail stores/schools approached with outsourced small Digital Screens with GPS tagged feature to mention the discount voucher/schemes, successfully worked and generating the regular income to company.
- Enhanced Client Retention by implementing Strategies focused on Budget-Conscious Solutions.
Co-Founder / Partner
Advertising Agency
, New Delhi
09.2019 - 01.2022
- Facilitated company formation, client development, and payment recovery processes as founder.
- Transitioned leading Indian public sector banks to digital screens, boosting agency earnings and product visibility.
- Executed B2B campaigns utilizing cross-channel media strategies to maximize outreach.
- Secured new clients through barter deals, enhancing brand promotion and increasing inventory sales.
Account Director – Outdoor Advertising
Graphis Ads Pvt Ltd
, New Delhi
06.2007 - 09.2019
- Started Selling Outdoor as Primary product for owning the major Media share in the market, generated 40 to 45% profit in government rates.
- Stay updated on government schemes though constant touch with departments offering them strategic outdoor plan according to their budget/ objective
- Participated and bagged the government campaign through tender process by appealing offers of street furniture media as complementary.
- 35% Profit to company for getting various fabrication, installation jobs in exhibition/Trade fairs by quoting lucrative rates.
Earlier Experience | Media Planning/Sales Executive
Span Communications | RED FM 93.5
, New Delhi
- Executed media planning and coordinated campaigns for Red FM, achieving significant impact.
- Developed multi-channel campaign for major ministry across Pan India, resulting in 35% profit savings.
Education
MBA - Advertising & Marketing
Symbiosis International University
Bachelor’s Degree -
Kurukshetra University
Skills
- Advertising Sales
- Media Planning
- Media Negotiation
- Media Strategy & Execution
- Media Monitoring & Reporting
- Invoicing, Payment Recovery& Reconciliation
- Client Retention
- Key Account Management
- B2B Sales
- Integrated Campaigns
- Strategic Partnerships
- Pipeline Growth
Personal Information
Visa Status: Open to Employer Sponsorship
Gap from 09/25 to till date is my transition process from India to Sydney.
Technical Skills
- Microsoft Office Suite
- PowerPoint Presentations
- CRM Systems
- Media Planning & Reporting Tools
- Digital Advertising Platforms
- Google Workspace
Accomplishments
- Business Development: - Developed strong relationships with key clients which resulted 90% campaign achieved, repeated business, increased in referrals over the years. Every month initiated new approach to new clients with new strategy. Accepted low margin businesses led to big achievements.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Google Workspace ( Docs, Sheets , Slides & Drive)
Pursuing Google Ads, Google Analytics 4
Languages
Hindi
Native language
English
Upper Intermediate (B2)
B2
Timeline
Business Head
Shine Art Media Services
03.2022 - 09.2025
Co-Founder / Partner
Advertising Agency
09.2019 - 01.2022
Account Director – Outdoor Advertising
Graphis Ads Pvt Ltd
06.2007 - 09.2019
Earlier Experience | Media Planning/Sales Executive
Span Communications | RED FM 93.5
MBA - Advertising & Marketing
Symbiosis International University
Bachelor’s Degree -
Kurukshetra University