Hi, I’m
Victoria Sullivan
Perth,Australia
Summary
- Business Development & Strategic Growth Leader Proven track record across medical aesthetics, pharmaceutical sales, and consumer health, combining strategic account management with a strong focus on client success and revenue growth. I bring over a decade of experience in building and scaling high-performing territories, developing client-centric sales strategies, and driving measurable results across diverse markets. Key achievements include:
- 37% territory sales growth in WA/SA for Synergie Skin and a 152% increase in active accounts within one year
- A 10% uplift in injectables revenue for Laser Clinics Australia, achieved through targeted consultative support and clinical education
- Leading the launch of a global aesthetics brand in Australia with Evolus, delivering strong early-stage territory penetration Skilled in new business acquisition, CRM management, data-led planning, and multi-stakeholder engagement across pharmacy, medical, and consumer-facing environments. Known for a collaborative yet autonomous work style, I thrive in dynamic, results-driven settings where building trusted partnerships is key to sustainable growth.
Overview
1
Certificate
29
years of professional experience
Work History
EvolusPerth, Western Australia, Australia
Multi Channel Manager WA/SA
03.2025 - Current
Job overview
- Successfully launched Nuceiva in the Western and South Australian markets, establishing a high-performing territory pipeline and exceeding sales targets within the first two quarters.
- Developed and executed tailored business plans using Evolus’ CRM and eSP (Evolus Service Platform) to support HCPs with clinical education, marketing solutions, and practice optimisation strategies.
- Built and managed a portfolio of aesthetic practices including cosmetic doctors, nurses, and dermatology clinics; delivered high-touch account support and long-term commercial plans.
- Partnered with Key Opinion Leaders (KOLs) and the Medical Affairs team to deliver science-led presentations, CPD education, and peer-to-peer events that elevated product trust and clinical efficacy.
- Led strategic territory analysis to identify opportunity areas, optimise account segmentation, and refine targeting based on real-time data, growth trends, and competitor movement.
- Represented Evolus at major aesthetic conferences, industry events, and national meetings—enhancing brand visibility and nurturing thought leadership.
- Ensured compliance with evolving TGA regulations, pharmaceutical industry standards, and internal governance while fostering strong internal reporting discipline via CRM.
- Evolus is a performance beauty company focused on innovation and customer-centric growth within the aesthetic neurotoxin space.
- Notable Skills Applied:
- Strategic Selling | Key Account Management | Multichannel CRM Execution
- Medical Marketing | Stakeholder Engagement | Aesthetic Industry Knowledge
- Event Activation | Clinical Communication | Remote Territory Management
Synergie SkinPerth, Australia
State Business Manager WA/SA
12.2023 - 03.2025
Job overview
- Identified and acquired new accounts across the WA/SA region, achieving rapid market expansion.
- Delivered customised skincare and treatment solutions to meet the evolving needs of medical aesthetic clients.
- Collaborated with internal teams to launch regionally tailored marketing campaigns that increased brand visibility.
- Conducted advanced training sessions and clinical education to support optimal product utilisation.
- Regularly presented market insights, competitor trends, and growth strategies to senior leadership.
- Maintained strong CRM discipline utilising Netsuite, tracking sales activity and forecasting performance trends.
- Key Achievements:
- Achieved a 37% increase in regional sales within 12 months through targeted growth strategies.
- Increased active accounts in WA/SA by 152%, significantly outperforming national benchmarks.
- Recognised for building high-trust client relationships and delivering exceptional post-sales support.
- Instrumental in reinforcing the brand’s premium positioning in a highly competitive cosmeceutical market.
Laser Clinics AustraliaAustralia
Regional Operations Manager – WA/SA
12.2022 - 11.2023
Job overview
- Directed the end-to-end operations across the WA/SA region, ensuring alignment with national standards in clinical performance, customer experience, marketing execution, and HR compliance.
- Provided high-level consulting support to franchisees, focusing on performance improvement, workforce optimisation, and operational efficiency.
- Supported and coached clinic teams on sales strategies, training programs, compliance, staffing, and treatment quality across multiple aesthetic modalities.
- Oversaw and developed two regional field team members, supporting their growth and capability to deliver on territory objectives.
- Key Achievements:
- Turned around a declining cosmetic injectables category, driving a 10% year-on-year growth in WA/SA through a mix of data-led coaching and targeted marketing initiatives.
- Led the WA/SA region to become the top-performing area nationally across all major KPIs, including:
- Average transaction value
- Product attachment rates
- Items per transaction
- Played a pivotal role in developing a high-performing region recognised for strong team engagement, clinic profitability, and customer satisfaction.
- Travelled regularly across the region and interstate to provide in-person support, team leadership, and hands-on strategic input.
Teoxane AustraliaPerth, Western Australia, Australia
State Business Manager/Clinical Facilitator
11.2021 - 04.2022
Job overview
- Managed and grew a defined portfolio of aesthetic accounts across WA achieving sales growth through strategic territory planning and relationship development.
- Delivered high-impact clinical training and education to healthcare professionals, including injection technique support and post-training follow-up to drive confidence and safety.
- Worked cross-functionally with the sales, marketing, and medical teams to ensure clinical alignment with business objectives.
- Identified and developed new business opportunities and partnerships, including onboarding new clinics and supporting them through launch and integration of Teoxane protocols.
- Regularly hosted workshops, clinical demonstrations, and educational events to drive product awareness and practitioner confidence.
- Key Skills & Strengths:
- Aesthetic Sales | Clinical Facilitation | Product Launches
- Relationship Management | Medical Education | Business Growth Strategy
Advanced CosmeceuticalsPerth, Australia
Business Development Manager
09.2017 - 01.2020
Job overview
- Managed a large and diverse portfolio of aesthetic clinics across WA and SA, ensuring consistent territory performance and client satisfaction.
- Delivered product training and in-clinic education to drive engagement and confidence across skincare, peels, and light-based devices.
- Achieved and exceeded financial targets through strategic sales planning, account retention, and expansion strategies.
- Provided business consulting to clinics, advising on retail strategy, promotional planning, pricing, and treatment combinations.
- Trained and supported fellow BDMs, sharing best practices and aligning national team performance with corporate KPIs.
- Played a pivotal role in supporting brand visibility and usage across the Medik8 and Mesoestetic ranges.
- Key Achievements:
- Successfully supported 80+ clinics, driving year-on-year territory growth.
- Recognised for building trusted relationships and delivering impactful business outcomes for clinic partners.
SkinBox ClinicsFremantle
Principal Dermal Therapist
11.2014 - 10.2017
Job overview
- Established and nurtured a loyal dermal therapy clientele, introducing them to broader clinic services including medical aesthetic procedures.
- Conducted personalised, results-driven skin consultations, developing treatment plans tailored to each patient’s skin concerns and goals.
- Delivered high-level skin therapy services while educating clients on home care regimens using professional-grade cosmeceuticals.
- Collaborated closely with cosmetic physicians to co-manage treatment outcomes, aligning dermal and cosmetic injectables programs.
- Trained and mentored new team members, ensuring clinical excellence and consistency in service delivery.
- Maintained detailed treatment records, imagery, and consultation notes using Best Practice clinical software.
- Stayed current with new technologies, trends, and treatment protocols through continuous education.
- Achievements:
- Key contributor to the clinic’s rapid success and reputation, leading to:
- Winner – Best Aesthetic Clinic WA/NT/SA (2015) – MyFaceMyBody Awards
- Highly Commended (2016) – MyFaceMyBody Awards
- Skills Demonstrated:
- Client Retention | Skin Consultation | Treatment Planning
- Aesthetic Device Proficiency | Cosmeceutical Knowledge | Team Training
Australasian Academy of Cosmetic Dermal Science (AACDS)Australia
Practical Trainer & Assessor
04.2011 - 08.2014
Job overview
- Delivered practical and theoretical training to students undertaking nationally recognised qualifications in cosmetic dermal science and nursing.
- Assessed and supervised hands-on treatments within a clinical student setting, including:
- IPL Hair Reduction & Photorejuvenation
- Chemical Peels (AHA/BHA, Jessner’s, TCA)
- Skin Needling
- Microdermabrasion
- Emerge Fractional Laser
- Marked and evaluated student assessments across core dermal therapy subjects, ensuring alignment with clinical best practices and educational standards.
- Mentored aspiring dermal therapists and cosmetic nurses, contributing to the development of competent, confident graduates entering the aesthetic medical field.
- Certified in Laser Safety (2009) and completed the Advanced Diploma in Cosmetic Dermal Science, providing a foundation for ongoing industry leadership and clinical excellence.
- Skills Demonstrated:
- Client Retention | Skin Consultation | Treatment Planning
- Aesthetic Device Proficiency | Cosmeceutical Knowledge | Team Training
Murad UKSouth West England
Business Development Manager
01.2008 - 02.2009
Job overview
- Established a new regional territory from the ground up, onboarding and managing a portfolio of beauty salons, spas, and clinic accounts.
- Delivered full-service account management, including order processing, sales forecasting, inventory control, marketing support, and relationship nurturing.
- Proactively generated new business through weekly cold calling and prospecting, securing new salon partnerships and increasing territory sales.
- Conducted monthly in-person account reviews focusing on commercial performance, staff engagement, retail effectiveness, and training needs.
- Designed and delivered all staff education and product knowledge training, including retail selling skills and hands-on training in 13+ skincare and body treatments.
- Facilitated in-salon events, treatment demonstrations, and national promotional campaigns to drive brand awareness and client conversion.
- Represented the Murad brand at major UK trade shows, contributing to new business acquisition and market visibility.
- Core Skills Utilised:
- New Business Development | Territory Growth | Clinical Training
- Skincare & Cosmeceutical Expertise | B2B Sales | Product Launch
- Event Management | CRM & Sales Tracking | Stakeholder Engagement
First Advantage Hiring Management Systems Limited
Implementation Manager
03.2006 - 07.2007
Job overview
- Led full life cycle project management for the implementation of a highly configurable, browser-based applicant tracking system across a diverse client base, including multinational organisations.
- Successfully managed end-to-end implementation of SaaS recruitment software, from initial client onboarding through to post-launch support.
- Coordinated cross-functional internal teams (including web developers, trainers, account managers, and sales) to deliver seamless software transitions.
- Acted as the single point of contact for clients during implementation, providing consistent communication via phone, email, and on-site meetings.
- Performed technical administration and system configuration of the platform to align with individual client requirements.
- Managed global client accounts across multiple time zones, ensuring collaborative outcomes and consistent delivery across international teams.
- Core Skills Utilised:
- SaaS Implementation | Stakeholder Communication | Project Coordination
- System Configuration | Client Onboarding | Cross-Functional Team Leadership
Entertainment UK LtdSouth West England
Field Based Account Manager
11.2003 - 02.2006
Job overview
- Delivered full account servicing to approx. 120 retail outlets within the FMCG sector on a structured 6-week cycle.
- Served as the key point of contact for store-level teams, addressing product-related queries and resolving operational issues.
- Conducted in-store training to increase staff awareness and product knowledge, driving stock turnover and brand performance.
- Designed and implemented store-specific planograms and merchandising strategies to enhance point-of-sale effectiveness.
- Coordinated merchandising teams for new store launches and departmental refits, ensuring timely and visually appealing product displays.
- Analysed sales trends and collaborated with store leadership to identify and action opportunities for improvement.
- Key Achievements:
- Recognised in The Body Shop International’s Top 20 Performers Programme, ranking among the top 20 managers out of 320 stores nationwide.
- Achieved Top Store Status in the South West of England for both 2002 and 2003.
- Delivered the highest year-on-year percentage increase in sales within the region.
The Body Shop InternationalNewton Abbot, England
Manager
09.1997 - 08.2003
Job overview
- Recruited, trained, and retained a motivated and high-performing team, fostering a positive and inclusive culture.
- Led daily operations including stock management, cash handling, ordering, rostering, and compliance.
- Oversaw all aspects of visual merchandising and promotional execution to maximise in-store impact.
- Implemented KPIs for team members and conducted regular performance reviews to ensure sales targets were met.
- Maintained full accountability for profit and loss, controlling store costs and optimising margin opportunities.
- Conducted regular inventory audits and participated in national retail initiatives.
- Key Achievements:
- Successfully managed a complex regional portfolio of leading national retailers.
- Enhanced in-store compliance, visibility, and staff engagement through proactive training and communication strategies.
Education
Australasian Academy of Cosmetic Dermal SciencePerth, WA
Advanced Diploma from Cosmetic Dermal Science and Laser Safety Officers Certificate
12.2010
University Overview
Post Grad Certificate
South Devon College of Arts and Technology
Diploma and Art Pre Diploma from Beauty Therapy and Art
12.1993
University Overview
Qualifications achieved: 1 year Pre-Diploma in Art and Design 2 year Beauty Therapy and Aromatherapy diploma (IIHHT and IHBC Diploma's)
Skills
- Relationship building
- Partner recruitment
- CRM proficiency
- Market research
- Account management
- Territory management
- Negotiation
Certification
Advanced Diploma in Cosmetic Dermal Science
Timeline
Multi Channel Manager WA/SA
Evolus
03.2025 - Current
State Business Manager WA/SA
Synergie Skin
12.2023 - 03.2025
Regional Operations Manager – WA/SA
Laser Clinics Australia
12.2022 - 11.2023
State Business Manager/Clinical Facilitator
Teoxane Australia
11.2021 - 04.2022
Business Development Manager
Advanced Cosmeceuticals
09.2017 - 01.2020
Principal Dermal Therapist
SkinBox Clinics
11.2014 - 10.2017
Practical Trainer & Assessor
Australasian Academy of Cosmetic Dermal Science (AACDS)
04.2011 - 08.2014
Business Development Manager
Murad UK
01.2008 - 02.2009
Implementation Manager
First Advantage Hiring Management Systems Limited
03.2006 - 07.2007
Field Based Account Manager
Entertainment UK Ltd
11.2003 - 02.2006
Manager
The Body Shop International
09.1997 - 08.2003
South Devon College of Arts and Technology
Diploma and Art Pre Diploma from Beauty Therapy and Art
Australasian Academy of Cosmetic Dermal Science
Advanced Diploma from Cosmetic Dermal Science and Laser Safety Officers Certificate