Aishwarya Badgujar
Melbourne,Australia
Summary
Social media specialist with expertise in content creation and community engagement. Skilled in SEO and influencer partnerships, enhancing brand presence and audience interaction. Adept at crafting campaigns that elevate marketing outcomes.
Overview
7
7
years of professional experience
Work History
Retail Assistant
Woolworths
Melbourne, VIC
11.2023 - Current
- Resolve customer complaints to enhance satisfaction and loyalty.
- Assisted customers with product inquiries, fostering positive shopping experiences and enhancing satisfaction.
- Train new staff on store policies and customer service procedures.
- Supervised front-end department, managing weekly rosters to ensure optimal staff coverage.
- Ensure timely order pick and dispatch for smooth online department operations.
- Analyzed sales data to identify trends, informing adjustments to sales strategies and improving overall performance.
Social Media Coordinator
Flour Child
Melbourne, VIC
12.2023 - 05.2024
- Achieved 40% growth in followers via creative content and community management.
- Increased Instagram and Facebook engagement by 30% through targeted social media strategies.
- Directed influencer collaborations, resulting in a 25% boost in brand mentions.
- Managed content calendar to ensure timely and consistent posting aligned with marketing goals.
- Analysed social media metrics to refine strategies, contributing to a 15% rise in website traffic.
- Created engaging visual content, including photos and Instagram Reels, to promote weekly events and enhance audience engagement.
Social Media Specialist & Content Creator
StayVista
Mumbai, India
12.2021 - 05.2023
- Drove 150% follower growth and 50% engagement increase across Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
- Developed viral content, achieving 100K-1M views on reels and YouTube Shorts.
- Built influencer partnerships, increasing user-generated content and brand mentions by 50%.
- Led social media strategy for Stayvista, enhancing online presence in the hospitality sector.
- Produced high-quality photography and videography, showcasing luxury villas and guest experiences.
- Designed marketing campaigns that boosted website traffic by 15% and post consistency by 80%.
- Conducted performance analyses, refining strategies to maximise reach and enhance audience engagement.
- Collaborated with marketing and design teams to produce visually appealing content, boosting brand presence.
Social Media Marketing Intern
Weblylo
Mumbai, India
10.2021 - 12.2021
- Collaborated with the team to develop and implement innovative marketing strategies.
- Assisted in monitoring social media trends to guide content creation.
- Responded to audience inquiries and comments to enhance community engagement.
- Developed visuals with the design team to enhance brand identity.
- Researched competitors' social media activities to identify strategic insights.
Content Writer
Phoenixminds Pvt Ltd
Mumbai, India
01.2019 - 09.2021
- Increased website traffic by 20% through engaging and SEO-optimized content.
- Developed blog content on industry trends to engage readers and enhance brand authority.
- Drafted social media posts that drove 25% increase in audience engagement.
- Managed social media accounts to deliver consistent, high-quality content.
Education
Bachelor of Science - Electronic Engineering
Mumbai University
Mumbai, India08-2018
Skills
- Social media strategy
- Content creation
- Email Marketing
- Social media scheduling
- KPI reporting
- SEO optimisation
- Photography & Videography
- Canva, Adobe Photoshop, CapCut, Final Cut Pro
- Influencer partnership
- Social media copywriting
- Community engagement
Accomplishments
Certificate of Excellence for outstanding performance, 2022 – StayVista.
Timeline
Social Media Coordinator
Flour Child
12.2023 - 05.2024
Retail Assistant
Woolworths
11.2023 - Current
Social Media Specialist & Content Creator
StayVista
12.2021 - 05.2023
Social Media Marketing Intern
Weblylo
10.2021 - 12.2021
Content Writer
Phoenixminds Pvt Ltd
01.2019 - 09.2021
Bachelor of Science - Electronic Engineering
Mumbai University