Amaani Alikhan
Fitzroy,Australia
Summary
My name is Amaani Alikhan, and I am an experienced copywriter and editor with a master’s degree in writing, editing, and publishing from RMIT University. With over 6 years of experience, I have an established background in SEO copywriting, digital marketing and social media management.
Following the completion of my undergraduate studies at the University of Western Australia, I furthered my qualifications with the completion of the Copywriting Essentials course from the Australian Writers' Centre. I have developed skills in SEO-generated content, proofreading, strategic communications, graphic design, and social media management.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Cleopatra's Bling
Melbourne, VIC
03.2023 - 11.2024
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Assisted in developing strategies for increasing followership and engagement rates.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Developed and maintained company corporate image and identity using logos and signage.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Designed promotional materials using graphic design software applications.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Publishing Rabbit
Heide Museum
Melbourne, VIC
03.2023 - 11.2024
- In collaboration with Heide Museum, I produced the poetry book Rabbit.
- Responsible for all aspects of the book-making process.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to the book making process.
Publishing
Heide House of Ideas | Heide Museum
Melbourne, VIC
01.2021 - 11.2023
- Responsible for producing the book Heide House of Ideas: A response by the modern poet.
- Responsible for copyediting and structurally editing each poem.
- Collaborated closely with the typesetting team to meticulously curate the layout of the book, ensuring a harmonious and visually engaging presentation.
Academic Editor
TEXT Publishing
Melbourne, VIC
03.2022 - 10.2023
- Responsible for making primary and secondary edits to academic essays and papers.
- Electronic styling and referencing.
- Advised authors on best practices for writing clear academic prose with minimal errors.
- Editing with reference to style guides and creating style sheets.
- Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Managed multiple projects simultaneously while ensuring adherence to client's instructions.
- Ensured that submitted papers met the standards of the target journals prior to submission.
Administration Coordinator
Good Vibes Yoga
Melbourne, VIC
02.2021 - 10.2023
- Resolved any customer complaints or issues in a timely manner.
- Assisted in developing client relationships by providing outstanding customer service.
- Assisted customers with price checks, lifting heavy items and addressing other inquiries.
- Recommended improvements in products, service and billing methods to management to prevent future problems.
Social Media Marketing Intern
RMIT Winter Internship Program
Melbourne, VIC
06.2022 - 07.2022
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Engaged with and responded to online audience through relevant comments.
- Researched and identified target audience preferences, trends, and behaviors.
- Developed content for social media campaigns targeting various audiences.
- Examined analytics to gauge success of campaigns.
Office Administration
Pattersons Insurer-build
Melbourne, VIC
03.2020 - 12.2021
- Responsible for claim management and customer support.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Assisted with customer requests and answered questions to improve satisfaction.
- Prioritized and organized tasks to efficiently accomplish service goals.
Social Media and Copywriter
Cabinet Noir
Melbourne, VIC
01.2018 - 12.2020
- Adapted written pieces for different platforms such as mobile devices or web applications.
- Brainstormed new approaches to increase engagement with target audiences.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Created product names and wrote taglines for packaging and promotional materials.
- Responsible for the content calendar for Instagram.
Marketing Manager
Presbyterian Ladies College
Perth, WA
03.2017 - 12.2019
- Managed creation of marketing materials, collateral and sales support tools.
- Collaborated with other departments to coordinate strategic marketing activities.
- Coordinated marketing events for showcasing product and service offerings.
- Tracked, analyzed and reported on marketing program results.
- Performed market analysis to better understand target audiences.
- Utilized editing and photography tools to enhance storytelling.
Education
Master of Writing and Publishing - Communications
RMIT
10-2023
BA - Media And Communications And Fine Arts
University of Western Australia
08-2018
Skills
- SEO Copywriting and Editing
- SEO Optimization
- Content Development
- Photo and Video Editing
- Social Media Copywriting
- Adobe Photoshop, In Design and Illustrator
- Sales Analysis and Daily Reporting
- Social Media Management
- Australian Writing Centre Certificate in Copywriting
- Cert 1 Yoga Instructor Beginners
Certification
- Australian License Holder.
- Working with Children Check.
- Alliance Francaise Certification.
- Copywriting Essentials Certification.
- Hockey Coaching Beginners Level 1, 2, 3 Certification.
Timeline
Social Media Manager
Cleopatra's Bling
03.2023 - 11.2024
Publishing Rabbit
Heide Museum
03.2023 - 11.2024
Social Media Marketing Intern
RMIT Winter Internship Program
06.2022 - 07.2022
Academic Editor
TEXT Publishing
03.2022 - 10.2023
Administration Coordinator
Good Vibes Yoga
02.2021 - 10.2023
Publishing
Heide House of Ideas | Heide Museum
01.2021 - 11.2023
Office Administration
Pattersons Insurer-build
03.2020 - 12.2021
Social Media and Copywriter
Cabinet Noir
01.2018 - 12.2020
Marketing Manager
Presbyterian Ladies College
03.2017 - 12.2019
Master of Writing and Publishing - Communications
RMIT
BA - Media And Communications And Fine Arts
University of Western Australia
- Australian License Holder.
- Working with Children Check.
- Alliance Francaise Certification.
- Copywriting Essentials Certification.
- Hockey Coaching Beginners Level 1, 2, 3 Certification.
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