Ava Wu
Newstead, Brisbane,QLD
Summary
I am a detail-focused, compassionate and bubbly Optical Dispenser & Beautician. My personality combined with my experience in both industries has enabled me to excel in client rapport building ensuring high customer satisfaction.
Leveraging technical expertise and adaptability and knowledge, I've significantly contributed to business growth and client retention, showcasing my ability to meet and exceed employer-desired skills. My focus is to pursue career progression alongside a growing company, continually refining my skills and learning new ones for personal and career goals.
Overview
7
7
years of professional experience
Work History
Optical Dispenser
Clarity Optomertrists
Bulimba, QLD
03.2025 - Current
- Recommended specific lenses, coatings, and frames to suit individual patient needs and prescription requirements.
- Frame adjustments for proper alignment and comfort, and minor frame repairs.
- Demonstrated a high level of customer service by providing expert guidance throughout the selection process.
- Quality control and checks to match order specifications.
- Check customer measurements such as bridge, eye size, temple length, seg heights, vertex distance, pupillary distance, and pantoscopic tilt.
Beautician - Lash & Brow Artist
Sole Trader
Wolli Creek
12.2021 - 03.2025
- Developed strong rapport with clients to gain repeat business and improve overall sales.
- Self-marketed and promoted services online to obtain new clients and retain prior clients.
- Networked with local contacts to optimise business opportunities.
- Developed creative ideas for promotional content using Canva, aimed at increasing sales.
- Continued education on skills and services through advanced training courses.
Beautician (casual)
The Brow Bar
Bulimba, QLD
06.2024 - 02.2025
- A high percentage of return clients is due to above-and-beyond customer service, attention to detail, and listening to what the client wants during consultations.
- Increased sales by providing exceptional service and maintaining positive and energetic attitude.
- Worked effectively in team environments to make the workplace more productive.
- Clear communication with clients to ensure they were comfortable throughout the entire process.
Optical Dispenser (part Time)
Theia Optical
Five Dock Sydney
01.2022 - 08.2022
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Frame-styling designer eyewear brands, recommended suitable frames and lenses and upselling add-on lens options to drive company revenue and meet customer needs.
- Dispensed contact lenses per optometrist specifications, while demonstrating proper insertion techniques to patients.
- Investigated and resolved customer complaints and adjusted and repaired customer eyewear.
- Scheduled appointments, verified health insurance, maintained accurate patient records, and assisted with pre-testing.
- Worked effectively in team environments to make the workplace more productive.
Mobile Optical Dispenser
HealthCare2You
Sydney
08.2020 - 02.2022
- Compassionate approach to client interactions, especially in aged care settings, building rapport and trust with elderly clients and their families.
- Flexible and adaptable, with the ability to work collaboratively with optometrists one-on-one, fellow optical dispensers, management, nurses, and allied health professionals to provide comprehensive optical care.
- Adaptability and problem-solving skills in high-stress work environments, e.g. Dispensing for patients with dementia, work location changes daily
- Ability to work and operate independently when personally delivering glasses across Sydney and troubleshooting any errors
Assistant Manager
Oscar Wylee
Town Hall Sydney
08.2018 - 01.2020
- Assisted in planning and conducting team meetings & staff performance reviews.
- Provided leadership, guidance, and support to junior staff on daily tasks, projects, and objectives.
- Assisted in analysing business performance data and forecasting business results for upper management.
- Coordinated with head office to ensure a smooth flow of operations.
- Supervised daily operations including scheduling shifts, assigning duties.
- Handled customer inquiries, complaints or disputes in a professional manner.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Manage frame inventory and quality control, and rearrange store merchandise.
Dispenser/Customer Service Representative
Oscar Wylee
Town Hall Sydney
11.2017 - 08.2018
- Pre-test patients prior to the eye test by assessing pressures and autorefraction.
- Perform minor repairs to eyeglasses such as tightening screws, replacing nose pads or temples.
- Assisted patients in selecting eyeglasses frames according to their facial features, style preferences and budget.
- Assist Head office as Customer service representative.
- Handle phone inquiries, complaints, and online tickets.
- Quality control, pack, and post online orders.
Education
High School Diploma -
Rose Bay Secondary College
Rose Bay, NSW01-2013
Skills
DISPENSING
- Customer Service Excellence
- Client rapport building
- Sales techniques
- Dispensing knowledge
- Frame selection & styling, lens types, measurements
- Technical expertise: adjustments, lens fitting
- Optical equipment operation
- Used Optomate, Sunix, and Magento POS systems
- Team collaboration
LEADERSHIP
- Assisting Practice Manager
- Daily operations, achieving store KPIs, supporting new staff, and managing rosters and timesheets (Deputy), troubleshooting & approving remakes
- Adaptability and problem-solving skills
- Handling customer inquiries and complaints with professionalism
- Time management
E-COMMERCE (Oscar Wylee)
- Respond to online enquiries & tickets
- Pack and post online orders
- Quality control of orders
Affiliations
- Fitness & Health - gym, pilates, hiking
- Cooking & Food - one cuisine I could eat for the rest of my life: Japanese
- My little 2 year old Moodle, Pocho! We do road trips, paddle boarding and hiking
- I love learning languages, I'm almost trilingual
References
- Inna Demireva 0455 034 003 Owner, The Brow Bar Bulimba
- Katherine Duong 0402 921 544, Owner/Optometrist, Theia Optical
- Milan Venter 0412 333 132, NSW Manager, Healthcare2You, & Store Manager, Oscar Wylee The Galeries
Timeline
Optical Dispenser
Clarity Optomertrists
03.2025 - Current
Beautician (casual)
The Brow Bar
06.2024 - 02.2025
Optical Dispenser (part Time)
Theia Optical
01.2022 - 08.2022
Beautician - Lash & Brow Artist
Sole Trader
12.2021 - 03.2025
Mobile Optical Dispenser
HealthCare2You
08.2020 - 02.2022
Assistant Manager
Oscar Wylee
08.2018 - 01.2020
Dispenser/Customer Service Representative
Oscar Wylee
11.2017 - 08.2018
High School Diploma -
Rose Bay Secondary College
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