Summary
Overview
Work History
Education
Skills
PROFESSIONAL ACHEIVEMENTS
Timeline
Generic
BRENDAN GRENFELL

BRENDAN GRENFELL

21 Stilt Court

Summary

With 20+ years experience designing and executing organisational strategies, I am known for being an authentic, passionate, energetic people leader who creates human-centred experiences for consumers. I believe every successful strategy begins with caring for your people. I build strong performance cultures with each of the businesses I have partnered with, which has led to some outstanding commercial outcomes. Leading teams and working with people is my strength and I take a keen interest in human-centred design thinking. I believe in the value of a customer driven experience, especially acquiring, onboarding and retaining customers through strong brand and values.

Overview

13
13
years of professional experience

Work History

State Manager Retention VIC/TAS

Westpac Group
12.2020 - Current
  • Lead a complex diverse Home Lending distribution Retention team of 16 FTE direct reports, that directly influence & impacts 350 locations across VIC/TAS & two separate brands (WBC & BoM) totalling a $51bn in 1st party lending Portfolio
  • Partnered with key senior stakeholders to redesign & execute a state based strategic customer retention plan, which resulted in a YoY 1.1b increase in Home lending balances retained
  • Tracked performance to identify deficiencies and adjust propensity-based strategies to actively engage with our high risk/high value customers to increase our ability to effectively manage and retain our customer base of circa 450,000.

Regional General Manager

Bank of Melbourne
04.2017 - 12.2020
  • Led a cross functional & geographically diverse team of 150 FTE direct & indirect reports across 13 locations consisting of a broad range of segments from Retail, Lending, Commercial & SME
  • Implemented business & community engagement strategies to effectively targeting new markets in delivering consistent YoY 20% customer growth

Lending Development Manager

Bank of Melbourne
06.2015 - 04.2017
  • Led a specialised lending team of 16 FTE geographically disbursed throughout Regional Victoria that delivered lending growth of 208%,
  • Developed a detailed strategic customer and employee plan which incorporated employee engagement and customer satisfaction plans for Regional Victoria that resulted in GHPN Employee Engagement index score of 87%, and a Number 1 NPS national ranking within Bank of Melbourne.

Regional General Manager

Westpac Group
06.2014 - 06.2015
  • Led & implemented a strategy to deliver growth in market share & penetration in Regional Victoria with a team comprising of 180 employees, which delivered in 11 weeks an 80% increase in lending applications, & a 40% increase in our Wealth distribution product lines.
  • Strategically managed the recruitment, retention, & performance management strategies for the Greater Geelong regional employee workforce that led to a 30% decrease in staff retention & 25% increase in staff engagement

Service Quality Manager

Australian & New Zealand Banking Group
10.2010 - 06.2015
  • Led a portfolio of 14 branches & 150 employees on a wide range of sales processes, initiatives, & compliance/legislative regulations requirements, which led to 40% YoY in revenue plus achieved a KPI compliance move from 60% to 89%
  • Managed a portfolio of 14 branches & 150 employees on a wide range of sales processes, initiatives, & compliance/legislative regulations requirements, which led to 40% YoY in revenue plus achieved a KPI compliance move from 60% to 89%

Education

Bachelor's Degree: Business Management -

University of Ballarat
Ballarat, VIC

Certificate of Executive Leadership -

Australian Graduate School of Management
Sydney, NSW

Future Leaders - Best Banker Program -

Westpac Group
Sydney, NSW

Executive Service Leadership -

Westpac Group
Sydney, NSW

Certificate IV: Training & Assessment -

Australian Institute of Management
Melbourne, VIC

Mortgage Lending Accreditation -

Australian & New Zealand Banking Group
Melbourne, VIC

Skills

  • Financial Management
  • Sales Strategies
  • Operational Leadership
  • Strategic Planning
  • Business Management and Development
  • Bank Financing
  • Risk Management
  • Program Management
  • Strategic Analysis

PROFESSIONAL ACHEIVEMENTS

  • Overall Business Performance 2018 & 2019 - Bank Of Melbourne
  • 2018 All Star - Top 3 Senior Executive of the Year - Westpac Group
  • RPO 1 Ranking (Top 5%) - Service Quality Manager's NQ&NT State - ANZ Banking Group
  • RPO1 (Top 5%) National Ranking - Branch Manager's VIC/TAS Region - ANZ Banking Group

Timeline

State Manager Retention VIC/TAS

Westpac Group
12.2020 - Current

Regional General Manager

Bank of Melbourne
04.2017 - 12.2020

Lending Development Manager

Bank of Melbourne
06.2015 - 04.2017

Regional General Manager

Westpac Group
06.2014 - 06.2015

Service Quality Manager

Australian & New Zealand Banking Group
10.2010 - 06.2015

Bachelor's Degree: Business Management -

University of Ballarat

Certificate of Executive Leadership -

Australian Graduate School of Management

Future Leaders - Best Banker Program -

Westpac Group

Executive Service Leadership -

Westpac Group

Certificate IV: Training & Assessment -

Australian Institute of Management

Mortgage Lending Accreditation -

Australian & New Zealand Banking Group

Similar Profiles

CREATE PROFILE
BRENDAN GRENFELL