Brendan Grenfell
Lara,Australia
Summary
With 20+ years experience designing and executing organisational strategies, I am known for being an authentic, passionate, energetic people leader who creates human-centred experiences for consumers. I believe every successful strategy begins with caring for your people. I build strong performance cultures with each of the businesses I have partnered with, which has led to some outstanding commercial outcomes. Leading teams and working with people is my strength and I take a keen interest in human-centred design thinking. I believe in the value of a customer-driven experience, especially acquiring, onboarding, and retaining customers through strong brands and values.
Overview
15
15
years of professional experience
Work History
State Manager Vic/Tas
La Trobe Financial
Melbourne, Victoria
03.2024 - Current
- Lead, motivate and develop a team of 15 Business Development Managers and 2 deskbound BDMs collaborating with over 5,000 brokers across Victoria and Tasmania managing a portfolio of 6bn that cover Residential, Commercial & Development Lending
- Actively engage and implemented key stakeholder relationships across the 3rd Aggregation network to work collaborative to execute on the Victorian & Tasmanian lending strategies
- Manage. Sales, service, operational, and risk management processes performed by the team
- Oversea the sales pipeline to ensure the team are meeting and exceeding targets within a compliant and efficient manner
STATE MANAGER RETENTION VIC/TAS
Westpac Group
Melbourne, VIC
12.2020 - 03.2024
- Lead a complex diverse Home Lending distribution Retention team of 16 FTE direct reports, that directly influence & impacts 350 locations across VIC/TAS & two separate brands (WBC & BoM) totaling a $51bn in 1st party home lending portfolio.
- Partnered with key senior stakeholders to redesign & execute a state based strategic customer retention plan, which resulted in a YoY 1.1b increase in home lending balances retained.
- Tracked performance to identify deficiencies and adjust propensity-based strategies to actively engage with our high risk/high value customers to increase our ability to effectively manage and retain our customer base of circa 520,000.
REGIONAL GENERAL MANAGER
Bank of Melbourne
Regional Victoria
04.2017 - 12.2020
- Led a cross functional & geographically diverse team of 150 FTE direct & indirect reports across 13 locations consisting of a broad range of segments from Retail, Lending, Commercial & SME.
- Implemented business & community engagement strategies to effectively target new markets in delivering consistent YoY 20% customer growth.
LENDING DEVELOPMENT MANAGER
Bank of Melbourne
Regional Victoria
06.2015 - 04.2017
- Led a specialised lending team of 16 FTE geographically disbursed throughout Regional Victoria that delivered lending growth of 208%.
- Developed a detailed strategic customer and employee plan which incorporated employee engagement and customer satisfaction plans for Regional Victoria that resulted in GHPN Employee Engagement index score of 87%, and a Number 1 NPS national ranking within Bank of Melbourne.
REGIONAL GENERAL MANAGER
Westpac Group
Regional Victoria
06.2014 - 06.2015
- Led & implemented a strategy to deliver growth in market share & penetration in Regional Victoria with a team comprising of 180 employees, which delivered in 11 weeks an 80% increase in lending applications, & a 40% increase in our Wealth distribution product lines.
- Strategically managed the recruitment, retention, & performance management strategies for the Greater Geelong regional employee workforce that led to a 30% decrease in staff retention & 25% increase in staff engagement.
SERVICE QUALITY MANAGER
ANZ Banking Group
North Queensland
10.2010 - 06.2015
- Led a portfolio of 14 branches & 150 employees on a wide range of sales processes, initiatives, & compliance/legislative regulations requirements, which led to 40% YoY in revenue plus achieved a KPI compliance move from 60% to 89%.
- Managed a portfolio of 14 branches & 150 employees on a wide range of sales processes, initiatives, & compliance/legislative regulations requirements, which led to 40% YoY in revenue plus achieved a KPI compliance move from 60% to 89%.
Education
Bachelor's Degree - Business Management
University of Ballarat
Certificate of Executive Leadership -
Australian Graduate School of Management
Executive Leadership -
AGSM @ UNSW Business School
Future Leaders - Best Banker Program -
Westpac Group
Executive Service Leadership -
Westpac Group
Certificate IV - Training & Assessment
Australian Institute of Management
Skills
- Digital Transformation & Embedment
- Risk & Operational Management
- Strategic Planning
- Business Management & Development
- Executive Leadership
- Policy Governance & Management
- Program Management
- Stakeholder Management
- Motivational & Sales Leadership
- Public & Keynote Speaking
- Leadership Coaching & Mentoring
- Strategic Analysis
- People Development
- Customer Engagement Strategies
Accomplishments
- Overall Business Performance 2018 & 2019 - Bank of Melbourne
- 2018 All Star - Top 3 Senior Executive of the Year - Westpac Group
- RPO 1 Ranking (Top 5%) - Service Quality Manager's NQ&NT State - ANZ Banking Group
- RPO1 (Top 5%) National Ranking - Branch Manager's VIC/TAS Region - ANZ Banking Group
Timeline
State Manager Vic/Tas
La Trobe Financial
03.2024 - Current
STATE MANAGER RETENTION VIC/TAS
Westpac Group
12.2020 - 03.2024
REGIONAL GENERAL MANAGER
Bank of Melbourne
04.2017 - 12.2020
LENDING DEVELOPMENT MANAGER
Bank of Melbourne
06.2015 - 04.2017
REGIONAL GENERAL MANAGER
Westpac Group
06.2014 - 06.2015
SERVICE QUALITY MANAGER
ANZ Banking Group
10.2010 - 06.2015
Bachelor's Degree - Business Management
University of Ballarat
Certificate of Executive Leadership -
Australian Graduate School of Management
Executive Leadership -
AGSM @ UNSW Business School
Future Leaders - Best Banker Program -
Westpac Group
Executive Service Leadership -
Westpac Group
Certificate IV - Training & Assessment
Australian Institute of Management
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