CON VERDIS
Rozelle,Australia
Summary
Sales leader with a strong track record in driving growth and managing key accounts across FMCG, B2B, and B2C sectors. Expertise in relationship management within vendor, dealer, and franchise markets. Proficient in developing and executing sales and marketing strategies that increase revenue and enhance brand visibility. Recognized for successful stakeholder collaboration and delivering exceptional results in competitive environments.
Overview
21
21
years of professional experience
Work History
NSW Area Manager
Bendix – Trico
, NSW
04.2025 - Current
- Drove territory sales and margin growth by executing strategic sales plan and converting opportunities into long-term agreements.
- Built strong relationships with internal and external stakeholders through regular reviews and proactive engagement.
- Oversaw market development in NSW by pursuing new business opportunities and coordinating merchandising initiatives.
- Secured major contract in June 2025: 500 units valued at A$1.5 million from fleet company with 700 vehicles.
- Cultivated partnerships with key suppliers, including Repco, Supercheap, and Burson, enhancing presence in trade events.
National Key Account Manager
Gates Aftermarket Automotive - Melbourne
Melbourne, Victoria
02.2023 - 03.2025
- Managed the national key account relationship with GPC / Repco (481 retail & trade outlets across Australia & New Zealand), driving strategic joint business planning, pricing negotiations and alignment of GTM (go-to-market) initiatives to maximise sales performance.
- Developed and implemented national product training and sales enablement programs for field sales teams, area managers and distributor partners, ensuring consistent technical knowledge, product adoption and market penetration.
- Led cross-functional marketing efforts - coordinating R&D / product management, sales and marketing - to define and launch new product innovations (such as 4WD emergency belt & hose kits), while monitoring sales data, customer feedback and market trends to optimise inventory, promotional investments and customer satisfaction.
- Delivered A$2.8 million COGS national growth in 2023 through strategic planning and execution, even in a contracting aftermarket market demonstrating strong commercial acumen.
- Achieved 20% growth with NAPA Mining WA, equivalent to A$440,000 COGS, by building deep channel relationships and tailored product offerings.
- Coordinated and delivered product training on the Gates XtremeRunner 4WD range to 172 NAPA sales and management personnel, driving adoption of a new performance product line at scale.
Franchise Business Manager
Barbeques Galore
Sydney, NSW
08.2022 - 02.2023
- Coordinated support for franchise partners across NSW, QLD and WA by fostering strong relationships and ongoing coaching.
- Developed financial planning processes for franchise network, including budgeting, forecasting, and performance reporting.
- Analyzed store-level data to implement best practices that enhanced sales growth and profitability.
- Led initiatives for franchisee development, including recruitment, onboarding, training, and communication.
- Implemented recognition programs and feedback loops to boost engagement and performance within the network.
- Achieved 5.7% year-on-year sales growth compared to COVID-affected 2021 through effective leadership.
- Enabled six franchisees to meet sales KPIs by week 26 of 2022 via proactive coaching and performance reviews.
- Introduced structured engagement framework with weekly reports and communication channels to enhance collaboration.
Regional Sales Manager
MANN+HUMMEL Australia
Sydney , NSW
04.2020 - 08.2022
- Oversaw relationships with top five Australian aftermarket distributors, expanding market reach through targeted sales strategies.
- Designed and managed national co-marketing campaigns, ensuring timely execution of sourcing and project delivery.
- Built and led a high-performing sales team through recruitment, training, and joint sales initiatives.
- Achieved 47% increase in sales (~A$5.7 million) in 2021, enhancing MANN+HUMMEL’s market presence.
- Secured record-breaking A$1 million single order, the largest in company history, leveraging strong distributor partnerships.
- Orchestrated account expansion that increased distributor store footprint from 130 to 210 locations and parts portfolio from 200 to 600 SKUs.
Business Development Manager
Cleanaway Waste Management
Sydney, NSW
04.2019 - 04.2020
- Originated and pursued new business opportunities across SME, B2B, and government sectors.
- Developed and executed strategic sales plans to build a robust pipeline of waste-management contracts.
- Prepared, submitted, and negotiated tenders in collaboration with internal teams for alignment with service capabilities.
- Maintained accurate CRM data in Salesforce to track prospects and report on pipeline status.
- Secured over A$613,000 in new business during March-April 2020 amid COVID-19 pressures.
- Exceeded new business targets by achieving over 130% of annual goals through high-volume prospecting.
- Cultivated strong relationships with property managers, winning long-term contracts worth A$520,000 annually.
- Delivered successful proposals, ensuring alignment with customer needs and operational compliance.
Account Manager
BINGO Industries - Commercial & Liquid Waste NSW
Sydney, NSW
01.2018 - 04.2019
- Managed and expanded portfolio of major commercial and liquid waste clients, securing contract renewals and negotiating tailored service agreements.
- Coordinated cross-functional collaboration among operations, environmental compliance, and logistics teams to meet client expectations and regulatory standards.
- Prepared and managed tenders, proposals, and pricing models while conducting account reviews to enhance profitability and customer retention.
- Implemented organic recycling separation program that reduced client costs by over 30%, fostering sustainable process improvements.
- Secured multi-year contracts valued at A$1.2 million across four shopping centers by capitalizing on recycling initiatives.
- Developed and launched training and visual merchandising programs for key accounts, improving waste management practices and establishing BINGO as a sustainability leader.
NSW/ACT State Manager
Mo’s Mobiles Pty Ltd
Sydney, NSW
12.2004 - 12.2017
- Directed operations across 28 retail and partner stores, managing 70+ sales staff and area managers to ensure sales strategies and operational standards met KPIs.
- Implemented state-wide marketing initiatives, including ethnic marketing and experiential events, to increase brand presence and profitability.
- Led performance management by recruiting, mentoring, and evaluating staff, establishing recognition programs that cultivated a high-performance culture.
- Scaled accessory sales program, increasing revenue from A$400,000 to over A$1,000,000 annually.
- Delivered successful customer service initiative that achieved top-tier Net Promoter Scores in Vodafone channel.
- Conceived and executed major local-area marketing campaign - The Sounds of Indonesia Festival - attracting over 30,000 attendees and boosting brand visibility.
Skills
- CRM platforms
- Digital and social media marketing
- Product launch and merchandising
- Event management
- Contract negotiation
- Performance analysis
- Customer service excellence
- Territory planning
- Forecasting and pipeline management
- Market research and competitive analysis
- P&L analysis and cost control
- Warranty management
- Strategic pricing and promotions
- Multi-channel sales management
- B2B and B2C development
- Stakeholder relationship management
Professional Technical Skills
- CRM Platforms: Salesforce, Oracle, HubSpot
- Digital & Social Media Marketing
- Product Launch & Merchandising
- Trade Show & Event Management
- Contract Negotiation & Tendering
- Performance Analysis & Reporting
- Customer Service Excellence
- Forecasting and pipeline management
- Market Research & Competitive Analysis
- P&L Analysis & Cost Control
- Warranty & Claims Management
- Multi-channel sales management
- B2B & B2C Account Development
- Stakeholder & Supplier Relationship Management
References
Available upon request
Attributes
- Demonstrates resilience and adaptability in dynamic, high-pressure business environments
- Cultivates strong interpersonal relationships with clients, teams and stakeholders
- Exhibits exceptional problem-solving and decision-making capabilities
- Drives collaboration and cross-functional teamwork to achieve strategic objectives
- Maintains a results-oriented focus while balancing customer satisfaction and business goals
- Shows initiative and creativity in developing innovative solutions and business opportunities
Personal Information
Hobbies: Motor Racing, Sports, Property Investing, Renovating and Building
Timeline
NSW Area Manager
Bendix – Trico
04.2025 - Current
National Key Account Manager
Gates Aftermarket Automotive - Melbourne
02.2023 - 03.2025
Franchise Business Manager
Barbeques Galore
08.2022 - 02.2023
Regional Sales Manager
MANN+HUMMEL Australia
04.2020 - 08.2022
Business Development Manager
Cleanaway Waste Management
04.2019 - 04.2020
Account Manager
BINGO Industries - Commercial & Liquid Waste NSW
01.2018 - 04.2019
NSW/ACT State Manager
Mo’s Mobiles Pty Ltd
12.2004 - 12.2017