Connie Zhou
Killara,NSW
Summary
B2B marketer with hands-on experience at 3M, a Fortune 500 publicly listed company, driving multi-channel campaigns and lead generation across ANZ. Skilled in digital marketing and content creation, I delivered award-winning campaigns, including a 3M Asia Marketing Excellence-winning residential window film project. Organized, proactive, and results-driven, I manage multiple projects and deliver immediate value as a marketing specialist.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Marketing Coordinator
3M
06.2024 - Current
- Manage and execute advertising campaigns, including the Residential Window Film promotion valued at $35K+ annually, recognized with the 3M Asia Marketing Excellence Award.
- Plan and implement marketing and lead generation initiatives across ANZ, collaborating with installers, distributors, and customers to convert leads into sales.
- Manage internal sales activities by overseeing all ANZ leads, distributing them to partners, and ensuring timely follow-up and conversion.
- Lead ANZ marketing asset development and localization, coordinating print advertising, editorials, newsletters, customer case studies, and social media content across Instagram, Facebook and YouTube
- Support distributors through annual marketing planning, aligned promotions, and customer-focused marketing execution.
- Organize and manage key events, including the 3M Select Partner Growth Summit, contributing to over $10M in business.
Soccer Program Coordinator
YMCA
05.2024 - 11.2024
- Provided admin support and assisted with over 300 players weekly in the soccer program.
- Managed registrations, responded to enquiries and maintained accurate records including using Football NSW.
Marketing Coordinator
Great Star Soccer Academy
10.2020 - 07.2022
- Managed social media accounts and tracked engagement. Content creation for Wechat, Little Red Book and TikTok, while responding to inboxes.
- Prepared monthly reports and presentations for the management team.
Education
Bachelor of Commerce - Marketing and Consumer Insights
Macquarie University
Macquarie Park, NSW12.2023
High school or equivalent -
British Malvern College Qingdao
China07.2019
Skills
- Campaign management
- Lead generation
- Digital marketing
- Content creation
- Brand development
- Customer relationship management
Certification
The Duke of Edinburgh (Silver and Bronze Awards) #2
Languages
- Mandarin
- English
Affiliations
Soccer Player - Women's Premier League
Timeline
Marketing Coordinator
3M
06.2024 - Current
Soccer Program Coordinator
YMCA
05.2024 - 11.2024
Marketing Coordinator
Great Star Soccer Academy
10.2020 - 07.2022
Bachelor of Commerce - Marketing and Consumer Insights
Macquarie University
High school or equivalent -
British Malvern College Qingdao