Hi, I’m
Icy Wang
Sydney,NSW
Summary
Results-oriented Marketing Specialist, good at developing creative marketing strategies for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
5
years of professional experience
Skills
- Marketing Analytics
- Consumer Buying Habits
- Competitive Research
- Analytical Thinking
- Problem Solving
- Relationship Building
- Detail-Oriented
- Customer Service
- Content Marketing
- Microsoft Office
- Verbal and Written Communication
Work History
BEC + BRIDGESydney, New South Wales
TMALL Marketing Executive
08.2023 - Current
Job overview
- Assist in conducting market research and
organizing research findings. - Assist in product ordering for the Tmall
channel, based on market monitoring and
research. - Collect product information, promotional
content, pricing, and manage campaign
implementation across the full range of Bec +
Bridge products. - Monitor pricing and launch dates to ensure
alignment with the merchandising schedule. - Assist with Tmall store visual merchandising,
including keeping the homepage up to date in
preparation for new styles. - Analysing campaign performance data to
measure key performance indicators (KPIs) - Stay up to date with industry trends to generate
insights and recommendations for internal
reporting. - Provide actionable insights and
recommendations based on data analysis to
further optimize brand advertising strategies. - Contributing to internal marketing reports by
monitoring key marketing metrics. - Identify KOLs that align with the brand's tone
and manage Tmall KOL gifting. - Development and distribution of marketing
materials for TMALL.Creating and auditing targeted content for social media channels regularly. - Planning and arranging official live streaming
on TMALL regularly. - Optimize search engine advertising for brand
product keywords and manage traffic competition to expand brand awareness in the
marketplace. - Expanding brand awareness in the marketplace by planning marketing campaigns
on social media such as Little Red Book and
Tmall. - Regularly monitor and analyse competitors'
performance and event strategies.
Respond to marketing inquiries via email or
social media.
BEC + BRIDGESydney, New South Wales
TMALL WAREHOUSE and MARKETING ASSISTANT
02.2022 - Current
Job overview
- Assist with store visual merchandising. eg new styles preparation
- Assist with weekly TMALL social marketing plan. eg Little Red Book etc.
- Assist with TMALL KOL gifting
- Assist with TMALL live streaming event.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Proofread marketing collateral ahead of posts to eliminate errors.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Endless Dance StudioSydney, New South Wales
Social Media Coordinator
10.2019 - Current
Job overview
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Tracked and analyzed social media and online marketing initiatives.
- Increased customer engagement through social media.
ZimmermannSydney, New South Wales
E-Commerce Assistant CHINA
02.2023 - 08.2023
Job overview
- Supporting the growth and operations of China marketplace and website experience. Aligning to brand presentation, drive traffic, conversion, sales and operational performance for Zimmermann across China.
Work with our TP to coordinate the full TMall brand experience. - Provide ongoing training and support to ensure the Customer Service Experience is consistent with the brand.
- Working with the Ecommerce Manager, Digital Marketing Manager & T.P. to execute China digital marketing initiatives and strategies, including but not limited to Tmall social media channel monitoring, digital campaigns, and digital marketing audits.
- Skilled at working independently and collaboratively in a team environment.
SY Flower StudioSydney, New South Wales
Marketing Specialist
06.2021 - 02.2022
Job overview
- Maintained high level of understanding of industry standards and trends.
- Researched, designed, implemented and tracked advertising and public relations activities.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
Education
UNIVERSAL BUSINESS SCHOOL SYDNEY, Sydney, NSW
MBA from MBA
The University of New South Wales, Sydney, NSW
Master of Public Relations And Advertising from PUBLIC RELATIONS AND ADVERTISING
06.2021
Beijing Technology And Business University, Beijing
Bachelor of Management from Financial Management
06.2017
Similar Profiles
Sophie PopovicSophie Popovic
Casual Retail Assistant at Bec + BridgeCasual Retail Assistant at Bec + Bridge
Harriet HarveyHarriet Harvey
Visual Merchandising Manager at Bec + BridgeVisual Merchandising Manager at Bec + Bridge
Nicole CaineNicole Caine
Manager, Channel Partnerships at BridgeManager, Channel Partnerships at Bridge