Summary
Overview
Work History
Education
Skills
Timeline
Generic

Isabella Ison

Brisbane,QLD

Summary

With over a decade of experience managing eCommerce sites and teams for leading Australian retailers, I maintain a comprehensive understanding of eCommerce, marketing, and operations across the eCommerce space. My driving passion is crafting exceptional experiences for website users and brand customers alike.

As a data-focused and results-driven leader, I take immense pride in both my personal achievements and those of the teams I guide. My leadership style emphasizes continuous learning and development, consistently seeking opportunities to enhance my team's knowledge and technical proficiency.

My unique skill set blends creative vision, business acumen, and technical expertise—a combination essential for any eCommerce leader. This multifaceted approach allows me to:

  • Optimize user experiences across digital platforms
  • Drive measurable business growth through data-informed strategies
  • Foster innovation and adaptability within my teams

I am eager to bring my passion for eCommerce excellence and my proven track record to propel fashion brands presence to new heights, driving growth and innovation in the ever-evolving world of online retail. Diligent Communications Manager with [Number]-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.

Overview

11
11
years of professional experience

Work History

ECommerce and Communications Manager

Beginning Boutique
12.2023 - Current
  • Set strategy for the development and changes on the website to grow conversion rate.
  • Set strategy for SEO to be rolled out by the eCommerce team.
  • Oversee the rolling 12 month strategy for Loyalty program that achieves cohort growth across all tiers YOY driven by the CRM and Loyalty Specialist
  • Set rolling 12 month strategy for all one to one comms platforms to see growth in revenue, list and key health metrics YOY.
  • Set rolling 12 month strategy for app that sees growth in key metrics of revenue, subscribers and downloads.
  • Own the eCommerce Customer Journey from concept to execution to deliver sales budgets and on-site behavioural metrics for AU, NZ and USA markets.
  • Oversee the eCommerce BAU with the eCommerce Assistants, Coordinators and Specialists for show stopper campaign rollouts across all platforms.
  • Manage IT Administrators and Front End Developers across the business
  • Work with Creative and Marketing teams to brief campaign assets to support successful launches.
  • Manage all product uploads and merchandising to the website to be on time and accurate.
  • Manage your team to have an excellent culture and clear KPIs to achieve.
  • Review the performance of our tech stack to ensure that our core business requirements are excelling.
  • Lead and negotiate all pricing for external parties.
  • Deliver weekly reports on key business metrics including product performance revenue, site performance, AOV, Conversion Rates, Page Views, Channel performance and Customer behaviour.
  • Support the Senior Front End engineer to innovate using our data to provide our customers with a better user experience.

ECommerce Manager

Beginning Boutique
01.2023 - Current

ECommerce Product Specialist

Beginning Boutique
04.2022 - Current

ECommerce Coordinator

Beginning Boutique
02.2021 - Current

Online Merchandise Coordinator

Peter Alexander
04.2015 - 04.2017

ECommerce and Social Media Coordinator

Roger David
03.2014 - 08.2015

Education

Bachelor of Arts - Major English And History, Minor Philosophy

Macquarie University
Sydney, NSW
12.2020

Bachelor of Design - Major in Creative Direction - Fashion Business

Whitehouse Institute of Design
Melbourne, VIC
12.2013

Skills

  • Advanced Shopify Plus
  • Leading integrations
  • Advanced reporting
  • Long and short term strategy
  • Department management
  • Budgeting
  • Contract negotiation
  • Full stack management
  • CVR optimisation
  • SEO optimisation
  • Merchandising
  • CRM Management
  • SMS Management

Timeline

ECommerce and Communications Manager

Beginning Boutique
12.2023 - Current

ECommerce Manager

Beginning Boutique
01.2023 - Current

ECommerce Product Specialist

Beginning Boutique
04.2022 - Current

ECommerce Coordinator

Beginning Boutique
02.2021 - Current

Online Merchandise Coordinator

Peter Alexander
04.2015 - 04.2017

ECommerce and Social Media Coordinator

Roger David
03.2014 - 08.2015

Bachelor of Arts - Major English And History, Minor Philosophy

Macquarie University

Bachelor of Design - Major in Creative Direction - Fashion Business

Whitehouse Institute of Design
Isabella Ison