Kevin Ratcliffe
Melbourne,VIC
Summary
Highly motivated State Sales Manager with relevant experience in developing and implementing effective sales strategies. Strengths include leadership, client relations, and team building skills as well as proficiency in driving growth through strategic sales planning. Proven track record of successfully leading large-scale Teams and initiatives, achieving revenue goals while maintaining high levels of customer satisfaction.
Overview
11
11
years of professional experience
Work History
State Sales Manager
Mondelez International
Sandhurst, Vic
01.2016 - 11.2024
- Developed and implemented sales strategies to increase market share in assigned territory.
- Analyzed customer trends, monitored competitors' activities, and identified new opportunities for growth.
- Provided coaching and guidance to the regional sales teams on best coaching practice.
- Developed relationships with key customers and partners to build a strong network and maximize sales opportunities.
- Organized events, roadshows to promote products and services among team.
- Managed budgeting process for regional sales operations and prepared forecasts related to future sales revenues.
- Reviewed monthly reports from the regionalsales teams regarding their performance against set goals.
- Created incentive programs aimed at motivating employees towards achieving higher levels of productivity.
- Analyzed regional market trends to discover new opportunities for growth.
- Conducted regular meetings with regional sales team to discuss progress, review objectives, and develop action plans.
- Led, coached and developed employees to achieve sales goals.
Head Of Sales - Impulse & Convenience
Mondelez International
Melbourne, Vic
07.2013 - 12.2015
- Developed and implemented sales strategies to improve market share.
- Directed a team of National Account Managers, providing guidance on successful sales tactics and terms negotiation.
- Analyzed competitive data and identified opportunities for growth in the marketplace.
- Monitored performance metrics to ensure targets were met.
- Coordinated with marketing teams to develop promotional materials, campaigns, and pricing models.
- Negotiated contracts with vendors and customers to maximize profitability.
- Managed budgeting processes related to sales operations, including forecasting future revenue streams.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Collaborated with company departments to guarantee cohesive branding and strategic product placement.
Education
Bachelor of Science - Accounting And Business Management
Damelin College
South Africa10-1989
Skills
- CRM
- Staff Management
- Sales Training
- Competitor Analysis
- Sales Presentations
- Distribution channel management
- Full P&L Management
- Project Management
- Market and competitive analysis
- Forecasting and Reporting
- Budget Management
- Sales Leadership
- Market Share Growth
- Conflict Resolution
- Account Management
Languages
English
Full Professional
Afrikaans
Professional
Accomplishments
- Developed a program to inculcate people with autism into the workforce. Recognized as Manager of the Month Feb 2023
- State of the Year Winner 2017
Affiliations
- Volunteered in a homeless shelter in St. Kilda 2015
- Support a child within the Smiths Family program
- Sat on the DE&I Council for Mdlz, driving the Disability pillar.
Interests
- Adult Kids in the UK
- Passion for Golf
- Married
- Love my lawn
References
References available upon request.
Timeline
State Sales Manager
Mondelez International
01.2016 - 11.2024
Head Of Sales - Impulse & Convenience
Mondelez International
07.2013 - 12.2015
Bachelor of Science - Accounting And Business Management
Damelin College
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