Willow Berry
Griffith,ACT
Summary
Skilled Communication Officer with background in managing internal and external communications. Strengths include development and implementation of strategic communication plans and products, strategic planning, and client/stakeholder engagement. Made significant impacts by elevating project awareness and improving client relationships through targeted public relations strategies.
Overview
8
8
years of professional experience
Work History
APS 5 Public Affairs Officer
Department of Agriculture, Fisheries and Forestry
Canberra, ACT
02.2024 - Current
- Develop and implement communication strategies to increase awareness of the department's priorities.
- Develop and implement communication materials, including digital toolkits for external stakeholders, social media content, graphic design briefs, web content updates, and implementation plans.
- Provide advice to clients on how best to communicate information to internal and external audiences.
- Coordinate with the client and their senior management on communications strategy development and implementation.
- Produce content focused on enhancing public awareness.
- Review all content published online or distributed via print publications for accuracy, prior to release.
APS 4 Communication Officer
Department of Parliamentary Services
Canberra, ACT
08.2023 - 02.2024
- Drafted, reviewed and published all content for the department's social media platforms (Instagram, Facebook, X and LinkedIn)
- Liaised and built/maintained relationships with stakeholders
- First line of contact to manage all film and photography requests for Parliament House
- Helped create monthly reports of social media analytics using the Sprout platform
- Collaborated with colleagues across departments to ensure consistency of message delivery.
- Managed and published the organisation's intranet content updates on a daily basis.
- Helped distribute internal communication material/messages (intranet articles/email messaging called 'Information Circulars')
APS 4 Communication Officer
Services Australia
Canberra, ACT
10.2022 - 08.2023
- Drafted website content to create consistent and positive company image.
- Conducted interviews and drafted social media content for the Services Australia social media platforms (Instagram, Facebook and LinkedIn)
- Collaborated with colleagues across departments to ensure consistent messaging throughout all channels.
- Generated monthly analytics for Services Australia 'Everyday Progress' webpage to identify and improve customer engagement.
- Evaluated effectiveness of existing communications on the 'Everyday Progress' webpage and recommended improvements where necessary.
APS 4 Media Adviser
Services Australia
Canberra, ACT
08.2022 - 10.2022
- Responded to requests for information from media or designated spokesperson or information source.
- Developed and maintained close working relationships with members of press.
- Created and posted content for Services Australia and Minister Bill Shorten's social media outlets.
- Audited the company's documents to ensure all information was up-to-date.
- Arranged weekly public appearances on radio for the company's General Manager.
Cinema Worker (Supervisor)
Limelight Cinemas
Canberra, ACT
11.2021 - 08.2022
- Trained, managed and motivated employees to promote professional skill development.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Inspected projection equipment prior to operation to verify proper working order and address problems.
- Monitored and led day-to-day operations across all stations around the cinema.
- Distributed refunds, promoted theater merchandise and issued gift cards.
- Maintained positive working relationship with fellow staff and management.
APS 4 Customer Service Officer
Services Australia
Canberra, ACT
08.2021 - 10.2021
- Handled fast-paced customer inquiries each day to consistently meet productivity and performance targets.
- Reviewed customer's online queries to determine current issues and potential solutions.
- Tracked down information to meet customers' needs.
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
Retail Sales Assistant
Lovisa
Canberra
04.2017 - 05.2018
- Engaged positively with each customer, providing professional and polite support for sales and service needs.
- Employed strong relationship-building skills and consistent follow-through in every aspect of work to improve customer satisfaction.
Education
Bachelor of Communications And Media (Journalism) -
University of Canberra
ACTSkills
- External and internal communications
- High-energy attitude
- Content Management
- Organisational Skills
- Writing, editing, and proofreading
- Dependable and responsible
- Teamwork and collaboration
- Public relations
Timeline
APS 5 Public Affairs Officer
Department of Agriculture, Fisheries and Forestry
02.2024 - Current
APS 4 Communication Officer
Department of Parliamentary Services
08.2023 - 02.2024
APS 4 Communication Officer
Services Australia
10.2022 - 08.2023
APS 4 Media Adviser
Services Australia
08.2022 - 10.2022
Cinema Worker (Supervisor)
Limelight Cinemas
11.2021 - 08.2022
APS 4 Customer Service Officer
Services Australia
08.2021 - 10.2021
Retail Sales Assistant
Lovisa
04.2017 - 05.2018
Bachelor of Communications And Media (Journalism) -
University of Canberra
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