Luisa Fernanda Herrera Castillo
Sydney,NSW
Summary
Proven marketing leader with a track record of enhancing customer engagement and boosting sales revenue at Plastic Play. Skilled in CRM management and customer relations, I excel in developing targeted marketing campaigns and innovative promotional strategies. My expertise in employee management and strategic market analysis has significantly increased brand awareness, demonstrating a strong results-driven approach. Hardworking with demonstrated strategic planning and operations management skills. Expertise includes segments, visual merchandising abilities and recovery management to maintain professional and organized shelves. Boost revenue development with top-notch relationship-building and problem-solving abilities.
Overview
4
4
years of professional experience
Work History
Floor Manager
VENUES SNACKS SAS EVENTS
03.2019 - 08.2019
- Managed store inventory and stock levels to maintain availability of products.
- Managed team of 30 employees to maintain smooth-running operations of shop floor.
- Improved customer satisfaction by addressing and resolving concerns promptly and efficiently.
- Developed and implemented floor plans and layouts to maximize customer satisfaction and sales.
Marketing Consultant
Plastic Play
04.2019 - 05.2019
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships key accounts.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
Marketing Coordinator
M+D CONSTRUCTORA S.A.S.
09.2018 - 04.2019
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
Marketing Coordinator
Prodecol S.A.S
05.2017 - 09.2018
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Planned and executed internal and external marketing events.
Marketing Professional
Urbansa S.A.
04.2015 - 02.2017
- Conducted market research and analysis to identify consumer trends and preferences.
- Increased brand awareness by implementing targeted marketing campaigns and utilizing social media platforms.
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Enhanced company''s search engine presence by optimizing website content, metadata, and keyword research for better search engine ranking positions.
- Led a team of designers in creating visually appealing collateral materials that effectively communicated key messages to target audiences.
- Implemented SEO best practices to improve website visibility, boosting organic traffic and lead generation.
- Conducted thorough competitor analysis to identify opportunities for differentiation within the marketplace, guiding strategic decision-making processes.
Education
Project Management Practice - Project Management
Certificate IV in Project Management Practice
Sydney03.2023
Marketing And Advertinsing - Marketing
Politécnico Gran Colombiano University Fundation
Bogota, Colombia03.2012
Skills
- Employee Management
- Customer Relations
- Policy Enforcement
- POS Systems
- CRM Management
- Customer Engagement
- Salesforce Administration
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Marketing Consultant
Plastic Play
04.2019 - 05.2019
Floor Manager
VENUES SNACKS SAS EVENTS
03.2019 - 08.2019
Marketing Coordinator
M+D CONSTRUCTORA S.A.S.
09.2018 - 04.2019
Marketing Coordinator
Prodecol S.A.S
05.2017 - 09.2018
Marketing Professional
Urbansa S.A.
04.2015 - 02.2017
Project Management Practice - Project Management
Certificate IV in Project Management Practice
Marketing And Advertinsing - Marketing
Politécnico Gran Colombiano University Fundation
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