Michael Leonard
Sunrise Beach,Australia
Summary
Results-oriented Sales Leader with extensive experience in managing high-performance sales teams and driving business development initiatives in the electrical industry. Proven track record in exceeding revenue targets, developing strategic partnerships, and negotiating major contractor supply agreements. Strong leadership and mentoring skills, with a focus on fostering team growth and maximizing business potential.
Overview
27
27
years of professional experience
Work History
State Sales Manager QLD – Trade Sales
Legrand Australia Pty Ltd
01.2019 - 12.2024
- Successfully increased sales revenue, consistently exceeding sales budgets and KPIs
- Managed and mentored a team of area sales managers, improving team performance and productivity
- Oversaw the state P&L and state SIPs, ensuring budget adherence and financial targets
- Negotiated and managed major contractor supply agreements, contributing to long-term business growth
Business Development Manager – Queensland Residential
Legrand Australia Pty Ltd
11.2015 - 01.2019
- Secured 24 new builder partnerships, driving significant business growth in the residential sector
- Led initiatives to increase product specification, compliance, and product range through strategic negotiations with key industry influencers
- Provided mentorship and coaching to field sales teams, enhancing team dynamics and sales functions
- Promoted the QLD Residential program, identifying and capitalizing on new market opportunities
Business Development Manager – Sunshine Coast / Central Queensland
Hager Electro Pty Ltd
08.2012 - 11.2015
- Expanded customer portfolio, focusing on multi-residential and commercial sectors in Southeast Queensland
- Achieved a +28% sales growth in 2014, surpassing budget by 6%
- Led project management for multi-residential/commercial projects, overseeing cash flow, delivery schedules, and technical support
- Successfully gained product specifications by engaging consultants, architects, and builders
- Recognized nationally for top sales achievement (2012–2015) in the residential electrical contractor segment
Technical Sales Representative – Sunshine Coast
Hager B&R Pty Ltd
08.2004 - 08.2012
- Drove significant growth in market share and profitability by promoting 'System Solution' approaches across multiple product lines
- Consistently ranked as the leading national sales professional in the wiring accessories market segment from 2007–2015
- Expanded customer portfolio and solidified market share within the area distribution network
- Awarded the National Sales Performance Award in 2008 and 2011 and the “Tru Blu Award” for top sales achievement in 2010
Technical Sales Representative – Southwest Sydney / Riverina
Hager B&R Pty Ltd
01.2001 - 08.2004
- Surpassed sales budget by +36% YTD, becoming the top performer in the NSW team during 2003–2004
- Awarded the National Sales Performance Award in 2004 for outstanding results
Marketing and Communications Coordinator
Hager B&R Pty Ltd
Sydney, NSW
01.1998 - 01.2001
- Managed marketing expenditure within allocated budgets, ensuring efficient resource utilization
- Negotiated with suppliers to source marketing materials, optimizing costs and quality
- Coordinated national internal and external communications, enhancing brand visibility
- Led national promotional campaigns, collaborating closely with sales and marketing teams
Education
Sales Leadership Course -
Collective Intelligence
01.2013
Sales Negotiating Course -
Collective Intelligence
01.2011
Diploma of Marketing Management -
NSW TAFE
NSW01.2002
Train the Trainer -
01.1997
Skills
- Sales Leadership
- Team Management
- Business Development
- Client Relationship Management
- Strategic Negotiations
- Contract Management
- Budgeting
- P&L Management
- Project Management
- Operational Oversight
- Sales Training
- Mentoring
- CRM
- Salesforce
- Microsoft Office Suite
- Apple-based Applications
Hobbies and Interests
- Club President, Noosaville Tennis Association
- Junior Rugby Coach
- Cooking & Culinary Exploration
- Adventure Travel & Sports/Fitness
References
Available upon request.
Educationandprofessionaldevelopment
- Diploma of Marketing Management, NSW TAFE, 02/01/02
- Train the Trainer, 01/01/97
- Sales Negotiating Course, Collective Intelligence, 01/01/11
- Sales Leadership Course, Collective Intelligence, 01/01/13
Timeline
State Sales Manager QLD – Trade Sales
Legrand Australia Pty Ltd
01.2019 - 12.2024
Business Development Manager – Queensland Residential
Legrand Australia Pty Ltd
11.2015 - 01.2019
Business Development Manager – Sunshine Coast / Central Queensland
Hager Electro Pty Ltd
08.2012 - 11.2015
Technical Sales Representative – Sunshine Coast
Hager B&R Pty Ltd
08.2004 - 08.2012
Technical Sales Representative – Southwest Sydney / Riverina
Hager B&R Pty Ltd
01.2001 - 08.2004
Marketing and Communications Coordinator
Hager B&R Pty Ltd
01.1998 - 01.2001
Sales Leadership Course -
Collective Intelligence
Sales Negotiating Course -
Collective Intelligence
Diploma of Marketing Management -
NSW TAFE