Summary
Overview
Work History
Education
Skills
References
Timeline
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Michael Licciardo

Essendon,Australia

Summary

A tertiary-qualified motivated and dedicated professional with a strong background in many industries spanning from Health/Fitness, FMCG, Leisure/Entertainment and internal/external client management. I am an energetic team player with strong organisational, people and time management skills.

Demonstrable business acumen, excellent communication, negotiation influencing and interpersonal skills with a track record of developing productive relationships with both clients and colleagues. Proven track record as a National Sales Manager & Managing Director & General Manager across multi- site management.

A highly motivated leader of people with a passion for achieving results based on capacity to understand and communicate with clients & colleagues.

Overview

5
5
years of professional experience

Work History

VFLW/AFLW Assistant Coach (Midfield)

Essendon Football Club
Melbourne
2024.01 - Current
  • Coaching (Midfield) - development of strategy and overall fundamental midfield craft.
  • Leadership, directly responsible for a group of 16 players.
  • In game strategy, analysis and troubleshooting.
  • In season training plans and skill development modules.
  • Post game review, edits, vision and feedback cycle.

General Manager

The Merchant Group
Melbourne , VIC
2023.06 - Current
  • Strategic Planning: Developing and implementing strategic plans to drive business growth, increase profitability, and expand market share.
  • Financial Management: Managing the budget, tracking financial performance, analszing financial data, and making strategic decisions to ensure the financial health of the business.
  • Inventory Management: Overseeing inventory levels, ordering supplies, managing stock rotation, and minimising waste to ensure optimal inventory levels and cost control.
  • Quality Control: Ensuring that all products meet quality standards and regulatory requirements, maintaining product consistency, and implementing quality control measures.
  • Staff Management: Recruiting, hiring, training, and managing staff members, including setting performance goals, providing feedback, and fostering a positive work environment. (60+ reports)

National Sales Manager

BOUNCE Australia
2020.02 - 2023.09
  • Successfully navigated business management through covid 19 closures.
  • Development of Groups and Corporate Sales Strategy, implemented across all Australian venues (17)
  • New Venue development & acquisition. (Latitude + Supaworld)
  • FY22 Budget – 31% increase on target. FY23 currently 41% up YTD.
  • Being an effective problem solver to manage issues swiftly and effectively, managing a team of 28 sales executives.
  • Direct responsibility for meeting a budget of over $55 million.
  • Managing PNL and other fundamental business KPI’s. / ROI/ Forecasting

Developing and implementing strategies to grow BOUNCE’s footprint within Australia

·Presenting at conferences and other major events

Multi-Site Management of over 16 venues and over 100 Venue Leadership team members.

Co-Founder/Managing Director

Nutrition Capital
2019.05 - 2023.09
  • New Business/Client Relationship - building a strong network of customers within the health & fitness industry
  • Successfully managing a small team – implementing strategies to asset their professional development to grow the brand
  • Successfully Marketed & Launched a new generation of Sports Supplements / Health Products Retail Stores
  • 4 x locations within the first 24 months
  • Building a Marketing campaign and strategy to acquire market share in a heavily dominated online platform.

Education

Certificate IV Leadership and management -

Melbourne, VIC
01.2022

Bachelor of EXERCISE SCIENCE -

Victoria University, Melbourne
01.2013

Resistance Training Certificate III -

Melbourne, VIC
01.2012

Level 1 Accredited Coach -

AFL Victoria

Skills

  • Presentation skills
  • Corporate Sales
  • Key Account Management
  • Networking and Stakeholder Engagement
  • Joint Business Planning
  • Multi – Site Management
  • Business development
  • Managing Communication
  • Managing Responsibilities
  • People management & Development
  • Strategic Planning
  • Coaching

References

Available Upon Request

Timeline

VFLW/AFLW Assistant Coach (Midfield)

Essendon Football Club
2024.01 - Current

General Manager

The Merchant Group
2023.06 - Current

National Sales Manager

BOUNCE Australia
2020.02 - 2023.09

Co-Founder/Managing Director

Nutrition Capital
2019.05 - 2023.09

Certificate IV Leadership and management -

Melbourne, VIC

Bachelor of EXERCISE SCIENCE -

Victoria University, Melbourne

Resistance Training Certificate III -

Melbourne, VIC

Level 1 Accredited Coach -

AFL Victoria
Michael Licciardo