Narelle Rutherford
Canterbury,VIC
Summary
Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Narelle has a strong background in, business development and relationship management. She has demonstrated skills in lead generation, sales and marketing, and strategic planning. Her most recent employment is as a Business Development Manager at Smeg Australia, where she is responsible for lead generation and relationship management with key stakeholders. She is skilled in identifying new business opportunities and utilizing her networks to gain industry connections. Overall, Narelle possesses strong communication and interpersonal skills, as well as a drive for delivering growth and forming meaningful business relationships. She has a track record of achieving targets and maximizing sales and profits.
Overview
26
26
years of professional experience
1
1
Certification
Work History
BUSINESS DEVELOPMENT MANAGER
Smeg Australia
01.2018 - Current
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences and industry events.
- Kept meticulous client notes and updated account information in company databases.
- Built relationships with customers and community to establish long-term business growth.
- Prepared sales presentations for clients showing success and credibility of products.
BUSINESS DEVELOPMENT MANAGER
RM Sitecare
03.2017 - 12.2017
- Utilising current networks to gain access to relevant industry connections
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
BUSINESS DEVELOPMENT MANAGER
YARRA VALLEY COMMERCIAL
09.2016 - 03.2017
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
BUSINESS DEVELOPMENT MANAGER
PVS AUSTRALIA
- New business procurements
- Datebase Management
- Market testing for product offer
BUSINESS DEVELOPMENT MANAGER
APS SHOPFITTING & DESIGN
- Shop-fit Design & Construction
- New business procurement
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Strategic management
- Project management
- Sales
BUSINESS BROKER
LJHBB
08.2011 - 02.2012
- LJHBB
- Sales of small to medium businesses ($500,000 - $5 million)
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases.
- Advocated for client needs and obtained desired considerations for sales and purchases.
- Developed successful marketing strategies to promote properties and maximize exposure.
- Negotiated real estate contracts to navigate transactions between buyers and sellers.
TERRITORY MANAGER
Tatts Group
10.2007 - 07.2011
- Number One Lottery Stakeholder in Australia (over 1,000 franchised outlets)
- Responsibilities:
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- 130 franchise outlets
- Develop and implement business plans
- Project management (shop-fitting)
- Maintain government compliance
- Interview and approval of prospective franchisees
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Plan and deliver territory meetings (twice yearly)
- Implement and drive change
- Staff training
- Performance management
GENERAL MANAGER
Muermann Phoenix Australia
08.2002 - 08.2007
- Men's and women's clothing importer
- Men's clothing retailer
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Management of retail operations
- Staff management
- Performance management
- Recruitment
- Overseas buying of women's clothing
- Interstate wholesale
SALES MANAGER
David Jones Limited
11.1997 - 07.2002
- Sales management positions held in Womenswear (shoes, young fashion, women's items and coordinates), Homewares and Menswear (designer and suits)
- Manage 40+ full time, part time and casual staff members
- Manage businesses with over $40 million annual turn over
- Human Resource Management – recruitment; training and developmental coaching; team building and leadership; performance appraisals and change management
- Key Performance Indicators – stock, sales, staff
- Manage staffing levels as a percentage of sales
- Manage stock levels, loss prevention and establish security policies
- Drive sales in line with company directives
- Implementation of own marketing and sales initiatives
- Coach and train staff/succession planning
- Effective communication with internal and external stakeholders
Education
Melbourne School of Tactile Therapies
Development Program Completed - undefined
David Jones Ltd
2000
Management Development Program - undefined
David Jones Ltd
1999
VCE(HSC) - undefined
East Doncaster Secondary College
1988
Skills
- Relationship management
- Sales Expertise
- Account Development
- Cross-Functional Collaboration
- Sales Leadership
- Lead Identification and Generation
- Tactical and Strategic Planning and Implementation
- Public Speaking & Presentation
- Outstanding written and verbal communication skills
- New Business Development
- Partnering and Relationships
- Account Management
Certification
Presentation & Public Speaking
Maximising Franchisee Profits
Effective Local Area Marketing
Field Services – Driving Performance
Managing Multiple Businesses Property Management & Lease Negotiations
Introduction to Franchising
Change Management - Australian Institute of Management
Timeline
BUSINESS DEVELOPMENT MANAGER
Smeg Australia
01.2018 - Current
BUSINESS DEVELOPMENT MANAGER
RM Sitecare
03.2017 - 12.2017
BUSINESS DEVELOPMENT MANAGER
YARRA VALLEY COMMERCIAL
09.2016 - 03.2017
BUSINESS BROKER
LJHBB
08.2011 - 02.2012
TERRITORY MANAGER
Tatts Group
10.2007 - 07.2011
GENERAL MANAGER
Muermann Phoenix Australia
08.2002 - 08.2007
SALES MANAGER
David Jones Limited
11.1997 - 07.2002
BUSINESS DEVELOPMENT MANAGER
PVS AUSTRALIA
BUSINESS DEVELOPMENT MANAGER
APS SHOPFITTING & DESIGN
Melbourne School of Tactile Therapies
Development Program Completed - undefined
David Jones Ltd
Management Development Program - undefined
David Jones Ltd
VCE(HSC) - undefined
East Doncaster Secondary College
Presentation & Public Speaking
Maximising Franchisee Profits
Effective Local Area Marketing
Field Services – Driving Performance
Managing Multiple Businesses Property Management & Lease Negotiations
Introduction to Franchising
Change Management - Australian Institute of Management
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