Petina Watkins
DELIVERING COMMUNICATIONS & EVENTS WITH A HUMAN TOUCH
Summary
Dynamic and results-driven Communications Professional with over five years of experience in events, marketing, program coordination, community engagement, and stakeholder management.
Proven track record of managing end-to-end events, managing communications tasks with precision, and fostering positive relationships to achieve organisational goals. Passionate about supporting the success of the School of Historical and Philosophical Studies.
Overview
12
12
years of professional experience
Work History
Programs & Administration Officer
SproutX
Melbourne, Victoria
5 2023 - Current
- Successfully delivered a new curriculum of events and programs, including farm producer tours, Pre-Accelerator Launch, and innovative activations like Pub Pitch.
- Developed content creation, digital and marketing campaigns to engage and support the community, driving brand awareness and program participation.
- Supported multiple Pre-Accelerator and Accelerator Programs, managing end-to-end student recruitment, marketing, and program analytics.
- Cultivated strong stakeholder relationships with partners across local councils, universities, and the agriculture and startup sector.
Programs & Administration Officer
Deakin University
Melbourne, Victoria
01.2022 - 06.2022
- Developed program strategies and supported initiatives for SPARK Deakin, contributing to the university's entrepreneurship program's success.
- Collaborated with internal and external stakeholders, including Deakin Uni staff, Whitehorse City Council, startup organisations, and Deakin alumni, to drive program engagement and effectiveness.
- Created engaging digital content and managed marketing channels to enhance program visibility and attract participants.
- Analysed and reported on program effectiveness through various metrics and feedback channels.
Communications Manager
Pepper Ink (Owner/ Side Business)
Melbourne, VIC
12.2015 - Current
- Providing exceptional customer service via email, phone, in-person, and online support chat, ensuring positive interactions with clients and stakeholders.
- Driving online store traffic through effective SEO strategies, social media management, PR campaigns, and influencer marketing.
- Managed stakeholder relationships with returning clients, including IKEA, ALDI, and Coca-Cola, ensuring satisfaction and repeat business.
Communications & Operations Coordinator
Etsy.com
Melbourne, VIC
09.2012 - 08.2014
- Pitched successful stories, interviews, and media releases to over 100 media outlets, resulting in increased brand visibility and media coverage.
- Supported flagship events and campaigns, including Etsy's 1st International Pop-Up store in Sydney, driving community engagement and brand recognition.
- Collaborated with stakeholders such as City of Melbourne, NGV, RMIT, and City of Sydney, fostering strong partnerships and enhancing event attendance through targeted marketing efforts.
Skills
Customer Service skills
Stakeholder Management
Computer Savvy: Microsoft 365, Excel, Google Docs and Sheets
Strong Interpersonal Skills
Communications
Detail-Oriented
Project Management
Organisational Skills
Timeline
Programs & Administration Officer
Deakin University
01.2022 - 06.2022
Communications Manager
Pepper Ink (Owner/ Side Business)
12.2015 - Current
Communications & Operations Coordinator
Etsy.com
09.2012 - 08.2014
Programs & Administration Officer
SproutX
5 2023 - Current