Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
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Rosie Dema

Rosie Dema

Melbourne,VIC

Summary

I am completing my final semester of a Bachelor of Professional Communications, majoring in Public Relations. I have developed a solid foundation in public relations, social media, advertising, and journalism. My coursework and internships have equipped me with a diverse skill set and a passion for creativity, collaboration, and continuous learning. I excel in leveraging technology, am a quick learner, and bring efficiency to every role I undertake.

Overview

2026
2026
years of professional experience

Work History

Retail Assistant

SIR The Label
03.2024 - Current
  • Provided exceptional customer service to diverse clientele, enhancing overall satisfaction.
  • Maintained a welcoming and organised store environment to improve customer experience.
  • Received numerous positive reviews, reflecting commitment to service excellence.
  • Executed opening and closing procedures, fulfilling key managerial responsibilities.

PR Manager Intern

It's All G PR
01.2024 - 03.2024
  • Collaborated with founder and PR manager to develop client strategies and enhance brand outreach.
  • Assisted in brainstorming sessions to generate and pitch innovative concepts.
  • Participated in weekly progress meetings and select client discussions to ensure alignment.

Retail Assistant

ECO D
02.2022 - 03.2024
  • Provided outstanding retail experiences, fashion styling advice, and customer support.
  • Entrusted with opening and closing store operations, including daily financial reconciliation.
  • Managed inventory while staying informed on fashion trends to drive sales performance.
  • Contributed to establishing and achieving sales budgets.

Social Media Intern

Studio Vsprco
04.2023 - 05.2023
  • Developed a new social media engagement strategy to enhance user interaction.
  • Planned and organized content for TikTok and Instagram to boost brand visibility.
  • Captured and edited videos across multiple devices for diverse social media platforms.
  • Assisted in photoshoots through idea generation, styling, and location planning.
  • Gained insights into small business management, refining skills in content creation and branding.

Hospitality Experience

Elwood Bathers Restaurant and Superrandom Cafe
  • Provided exceptional customer service to guests, resolving complaints promptly and ensuring satisfaction.
  • Coordinated reservations to maximize occupancy rates effectively.
  • Collaborated with colleagues to facilitate smooth daily operations through teamwork.
  • Maintained professionalism, punctuality, and reliability in all guest and team interactions.
  • Adapted swiftly to changing priorities in a fast-paced environment while preserving attention to detail.

Education

Bachelor of Professional Communications - Public Relations

RMIT University
11.2025

High School -

Firbank Grammar School
12-2020

Skills

  • Strategic planning
  • Campaign development
  • Collaboration and teamwork
  • Effective communication
  • Proficient in editing software eg CapCut, InShot
  • Client interaction

References

  • Gemma Sampson, Professional
  • Georgia Connor, Professional
  • Anthea O'Connor, Personal

Affiliations

  • Running and pilates
  • Film photography
  • Content creation
  • All things fashion, beauty and lifestyle!

Timeline

Retail Assistant

SIR The Label
03.2024 - Current

PR Manager Intern

It's All G PR
01.2024 - 03.2024

Social Media Intern

Studio Vsprco
04.2023 - 05.2023

Retail Assistant

ECO D
02.2022 - 03.2024

Hospitality Experience

Elwood Bathers Restaurant and Superrandom Cafe

Bachelor of Professional Communications - Public Relations

RMIT University

High School -

Firbank Grammar School

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Rosie Dema