Yaw Joe SIAK
Adelaide
Summary
Experienced and results-driven retail professional with 5+ years in telecom and retail sales, store operations, and team leadership. Proven ability to exceed sales targets, drive profitability through upselling, and manage high-performing teams. Skilled in telecom products across major providers, with strong knowledge of pricing, plan structures, and system operations including Jarvis (Optus), Siebel (Vodafone), and SIM systems for Boost, Lebara, and Telsim. Multilingual in English, Mandarin, Bahasa Malay, and Cantonese, with a strong focus on customer service, staff development, and business growth.
Overview
11
11
years of professional experience
Work History
Retail Business Development Coordinator
SLIV
03.2023 - 03.2025
- Coordinated with Westfield leasing managers to secure pop-up store locations, successfully negotiating rental fees down to 50% of market rates through strong communication and negotiation skills.
- Identified multiple best-selling products for the company and liaised with China manufacturers to finalise product specifications, resulting in profit margins up to three times higher compared to previous Australian suppliers.
- Collaborated with a Sydney-based display factory to design and produce a custom display unit for a Westfield premiere slot at a cost of $30,000, significantly below the typical market rate of $50,000–$80,000, saving the company nearly 50%.
- Achieved $6,000 in individual sales per day during the Christmas period, tripling the average per-person sales figure of $2,000.
Store Manager
Smarttone Campsie - Vodafone IDC STORE
03.2023 - 03.2025
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Assistant Store Manager
Optus - FUTURE TELECOM PTY LTD
01.2020 - 03.2023
- Ranked 2nd in individual MPS ALL attach rate performance across the NSW region with a 28.5% attach rate.
- Generated $13,000 in monthly revenue through upselling customer accessory packs, excluding additional profits from new connections and home internet sales.
- Provided staff training and monitored sales pitches, offering guidance to improve performance.
- Drove the Campsie store to become the most profitable out of four stores under the same management.
Cashier
Night Market
07.2019 - 01.2020
- Provided professional and courteous service at all times.
- Counted cash in register drawer at beginning and end of shift.
- Used cash registers and POS systems to request and record customer orders and compute bills.
- Bagged, boxed or wrapped goods and product purchases.
- Cleaned and straightened work area.
Sales Associate
Dr Vitamin - L & M GROUP AUSTRALIA PTY. LTD.
07.2019 - 01.2020
- Became the top-performing salesperson in the store within two months of joining.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
Event Supervisor
Daia
04.2019 - 07.2019
- Sole supervisor from my cohort to exceed sales targets, consistently outperforming KPIs.
- Achieved full sell-through of Daia liquid laundry detergent at all four event locations, prompting HQ to transfer stock from other outlets to meet demand.
- Delivered smooth training execution by coordinating site selection, marketing, event management, and follow-up.
- Managed administrative logistics of events planning, event booking, and event promotions.
Promoter
Various Event and Roadshow
01.2017 - 07.2019
- Provided product samples, coupons and informational brochures to persuade people to buy products.
- Coordinated logistics of promotional materials delivery, ensuring timely arrival at event locations.
- Managed promotional booth setup, creating attractive displays to draw in potential customers.
- Boosted product sales by demonstrating product features and benefits during promotional events.
Retail Sales Cashier
Scholl
01.2014 - 12.2016
- Increased customer satisfaction by providing efficient and accurate checkout services.
- Collaborated with fellow employees to maintain a cohesive work environment focused on achieving sales targets and exceptional customer service standards.
- Maximized transaction speed while maintaining accuracy by prioritizing tasks based on urgency, ensuring timely completion of responsibilities.
- Assisted in inventory management, accurately tracking stock levels and replenishing items as needed.
Education
Advanced Diploma - Leadership And Management
VIA Education
Sydney, NSW03-2025
Cert IV - Cert IV in Marketing And Communication
George Brown College
Sydney, NSW03-2021
Diploma - Radio And Television Broadcasting
IACT College
Malaysia06-2019
Skills
- System Skills – Proficient in Jarvis (Optus), Siebel (Vodafone), and systems for Boost, Lebara, Telsim , etc
- Telecom Knowledge – Familiar with major telco plans, pricing, and key pros and cons
- Sales & Upselling – Top performer with strong upselling and cross-selling ability
- Team Leadership – Skilled in training and motivating sales teams
- Customer Service – Strong communication and conflict resolution skills
- Negotiation – Reduced costs through effective vendor and lease negotiations
- Multilingual – Fluent in English, Mandarin, Bahasa Malay, and Cantonese
Timeline
Retail Business Development Coordinator
SLIV
03.2023 - 03.2025
Store Manager
Smarttone Campsie - Vodafone IDC STORE
03.2023 - 03.2025
Assistant Store Manager
Optus - FUTURE TELECOM PTY LTD
01.2020 - 03.2023
Cashier
Night Market
07.2019 - 01.2020
Sales Associate
Dr Vitamin - L & M GROUP AUSTRALIA PTY. LTD.
07.2019 - 01.2020
Event Supervisor
Daia
04.2019 - 07.2019
Promoter
Various Event and Roadshow
01.2017 - 07.2019
Retail Sales Cashier
Scholl
01.2014 - 12.2016
Advanced Diploma - Leadership And Management
VIA Education
Cert IV - Cert IV in Marketing And Communication
George Brown College
Diploma - Radio And Television Broadcasting
IACT College
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