Christie Welch
Brisbane,Australia
Summary
Analytical and performance-oriented Business Development Manager with over 25 years of experience in the Packaging, Fire & Hospitality Industries. Proven track record of achievement. Customer-centric approach and strategic, analytical mindset. Excel at problem-solving, attracting customers, and achieving profit targets. Keen ability to identify and capitalize on emerging market trends and revenue opportunities within highly competitive industry groups. Diverse skill set includes strong leadership abilities, effective interpersonal communication, and efficient administrative oversight. Skilled at training and mentoring employees and distributors to foster a culture of collaboration and continuous improvement. Innovative leadership style and expertise in brand positioning strategies. Successfully implemented outstanding sales and marketing tactics while managing complex product-related budgets and growth strategies. Knack for identifying market opportunities and driving business growth through strategic thinking and effective negotiation skills. Track record includes leading successful business development initiatives and creating collaborative team environments.
Overview
27
27
years of professional experience
Work History
Business Development Manager- QLD
Sadleirs Packaging
07.2021 - Current
- Develop and maintain strong relationships with clients, understanding their business requirements, objectives and processes
- Act as the main liaison between my clients and our internal teams (design, production, and logistics) to ensure timely delivery of projects
- Identify new business opportunities within existing accounts and contribute to overall revenue growth
- Conduct regular meetings with existing clients to review account performance and discuss upcoming projects or changes to product
- Collaborate with the internal team to create comprehensive proposals tailored to client requirements
- Conducting on site trials and product testing to optimise product performance and deliver/exceed on customers needs
- Provide in depth analysis on market trends, logistics and shipping costs to maximise revenue and profit retention
- Liaise with overseas manufacturers, designers and logistics providers to ensure timely delivery of product as required
Business Development & Sales QLD
Antec
07.2020 - 05.2021
- Company Overview: Brisbane, QLD
- Capitalized on existing industry and marketplace success to strategize solutions and enhance business operations with new product line to the Antec group of companies
- Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures
- Generated new business with marketing initiatives and strategic plans
- Worked with existing customers to increase purchases of products and services whilst developing new company growth strategies to maintain growth
- Helped incorporate new product lines to drive customer engagement and firm customer retention
- Brisbane, QLD
Account Executive – Extinguishers (QLD / NT / NSW)
Ampac Fire Safety
03.2017 - 06.2020
- Company Overview: Brisbane, QLD
- Developed business growth in a newly developed division within the Ampac Group of companies to deliver extinguishers and water mechanical product range within a highly competitive market
- Successfully developed marketing and sales strategies to grow business year on year
- Responsible for product management and procurement to meet customer expectations
- Customer account management and new business development
- Planning, forecasting and logistics/supply for the product range nationally
- Drove operational improvements which resulted in savings and improved profit margins
- Achieved regional sales and retention targets by completing audits, resolving problems, training staff members and completing action plans
- Brisbane, QLD
Venue Manager
McGuires Hotel Group
01.1998 - 01.2017
- Company Overview: Brisbane, QLD
- Built strong relationships with sales representatives from all areas
- Cleaning companies, food suppliers, stationary suppliers, bar equipment, office equipment, beverage suppliers
- Develop and maintain existing relationships with corporate and leisure patrons focusing on achieving repeat business
- Promptly responded to hotel and function enquiries face to face, phone, social media, website and emails
- Identifying opportunities to achieve new business within local areas
- Targeting possible new business by emailing, calling, social media and letterbox drops
- Support and assist directly with sales and marketing teams to deliver up to date and on trend information within our hotel
- Created internal advertising and promotions whilst monitoring external website and social media advertising
- Develop sales strategies to ensure target item sales are achieved, following supplier companies marketing and merchandising by giving staff incentives
- Recruited, hired and trained staff and management teams on bar, restaurant, TAB, Keno, kitchen, retail and gaming areas to ensure high levels of customer service
- Brisbane, QLD
Education
High School Diploma -
Corinda High
CorindaSkills
- Systematic Task Manager
- Engaged Team Member
- Product Sales Expertise
- Procurement Vendor Oversight
- Fostering Connections
- Fostering Enduring Partnerships
- Order Fulfillment Coordination
- Organizational Strategy Development
- Critical Thinking in Decision Making
- Advanced Customer Support
- Negotiation Expertise
- Professional Networking
- Professional Presentation
- Collaborative Relationship Management
- Effective Team Leadership
- Strategic Territory Oversight
Timeline
Business Development Manager- QLD
Sadleirs Packaging
07.2021 - Current
Business Development & Sales QLD
Antec
07.2020 - 05.2021
Account Executive – Extinguishers (QLD / NT / NSW)
Ampac Fire Safety
03.2017 - 06.2020
Venue Manager
McGuires Hotel Group
01.1998 - 01.2017
High School Diploma -
Corinda High
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