Results-driven Senior Commercial & Sales Leader with 20+ years of experience in FMCG, Foodservice, Retail, Wholesale, Healthcare, Education, and HORECA channels. Led national and state teams of up to 70 employees and managed sales portfolios exceeding $350M. Drove strategic growth through customer partnerships, commercial negotiations, and operational leadership, while facilitating acquisition integration and business transformation.
Work History
State Sales Manager QLD
5 Months
Vittoria Food & Beverage | 02.2026 - 07.2026
Developed and executed Queensland sales strategy, driving commercial growth initiatives.
Cultivated and managed key distributor partnerships in Queensland and Northern NSW to enhance market presence.
Executed NPD launches across HORECA and independent grocery channels, increasing brand visibility.
Provided strategic leadership and key account relationship and business development
Sales Manager QLD
1 Year
Nippy's Distribution Queensland | 02.2025 - 02.2026
Delivered GSV growth of 18% versus prior year.
Increased Gross Profit by 30%.
Achieved sales volume growth of 14%.
Delivered major distributor growth of 28%.
Secured national tender opportunities with Trippas White Group, Aust Venue Co, and Provendor Group, enhancing market reach.
Cultivated strategic relationships with SPAR, The Distributor Group, Bidfood, PFD, and Superior Food Services, driving collaborative growth.
Key Achievements
National Sales Manager | Foodservice Manager | Beverage Manager