Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kevin Mott

Dooralong,NSW

Summary

Results-driven professional with 30 years experience in the Fitness Industry and 11+ years in the franchising sector. A proven track record of leading and growing teams to meet operational goals as well as developing strategic initiatives to drive business performance.

Overview

20
20
years of professional experience

Work History

Senior Franchise Performance Manager - NSW/QLD/NZ

BFT
09.2023 - Current
  • Support GM of Franchise Performance manage RFM team across APAC/Europe.
  • Track, analyze and challenge studio KPIs across over 100 studios and support all RFMs drive improved studio performance.
  • Deliver regular training in studio and remotely on sales and retention strategies
  • Conduct quarterly brand standard checks

Regional Franchise Manager - NSW

BFT
04.2023 - Current
  • Interacted well with franchisees to build connections and nurture relationships.
  • Trained and guided franchisees to maintain high productivity and performance metrics.
  • Assisted in recruiting, hiring and training of team members.
  • Implemented business strategies to increase revenue
  • Drove Pre sale member number to ensure all studios open cashflow positive
  • Assist in site search and lease negotiation

National Franchise Operations Manager

Hiit Republic - Viva Leisure
03.2022 - Current
  • Create all operational and strategic initiatives to take corporate structure in to franchising.
  • Drive business performance in 25 corporate locations.
  • Model all revenue and cost assumptions to ensure ROI for franchisees.




Central Operations Manager

Collective Wellness Group (CWG)
10.2020 - 03.2022
  • Work collaboratively with Senior Leadership Team on 4 key projects
  • Lead specific strategic initiatives on operational effectiveness, operational risk and vendor relations on behalf of Anytime Fitness & XTEND Barre General Managers.
  • Develop and roll out new policies designed to bolster productivity and reduce overall Support Office costs.
  • Mitigate business risks by working closely with Risk Committee and brand General Manager.
  • Facilitate key franchise engagement strategies with operations teams

General Manager

XTEND Barre (CWG)
11.2017 - 10.2020
  • Drove year-over-year business growth by over 40%, while leading operations, strategic vision and long-range planning.
  • Launched new, robust business management software system, resulting in improved operational insight and planning.
  • Developed effective business plans to align strategic decisions with long-term objectives.
  • Implemented operational strategies and effectively built franchisee and employee loyalty.

Performance Coach - Team Leader

Anytime Fitness (CWG)
10.2012 - 11.2017
  • Supported 50+ independent business owners drive profitability
  • Led a team of 7 Performance coaches across Australia that supported over 500 clubs
  • Developed training programs, preparation protocols and special promotional events.
  • Delivered sales and retention training to club managers and franchisees up to 5 x annually
  • Managed strategic projects to improve efficiency of Performance Coach team
  • Liaised closely with key suppliers on product support and development

Regional Business Manager

Fitness First
10.2010 - 03.2012
  • Drove year-over-year business growth of 6 clubs while leading operations, strategic vision and long-range planning.
  • Developed and trained Club Managers on effective business management
  • Achieved key sales and EBITDA targets
  • Evaluated existing operations and current processes to identify necessary improvements.
  • Evaluated employee performance on monthly/quarterly basis and conveyed constructive feedback to improve skills.

Club/Cluster Manager

Fitness First
08.2003 - 10.2010
  • Delivered key sales and EBITDA targets to Head Office
  • Led a team of Managers within club to achieve individual KPIs
  • Delivered Sales training on a monthly basis
  • Set aggressive targets for employees to drive company success and strengthen motivation.
  • Supervised and performed human resource management functions for up to 30 staff.
  • Greeted and welcomed new members, establishing and updating memberships types

Education

Certified Franchise Executive (CFE)
05.2023

Associate of Science -

Lane 4 Coaching Course
Sydney
08.2007

Associate of Science -

American College of Sports Medicine
London
10.1994

High School Diploma -

Strodes College
Egham, Surrey
07.1989

Skills

  • Business operations
  • Franchise support
  • Sales management and training
  • People growth and management
  • Data analysis

Accomplishments

  • XTEND Barre FCA International Franchisor of the year 2020
  • Managed revenue growth of underperforming XTEND Barre brand by almost 100% in 2 years
  • Received employee "legend" recognition by my peers on 7 separate quarterly occasions
  • Managed Fitness First Erina to Club of the Year in 2005


Timeline

Senior Franchise Performance Manager - NSW/QLD/NZ

BFT
09.2023 - Current

Regional Franchise Manager - NSW

BFT
04.2023 - Current

National Franchise Operations Manager

Hiit Republic - Viva Leisure
03.2022 - Current

Central Operations Manager

Collective Wellness Group (CWG)
10.2020 - 03.2022

General Manager

XTEND Barre (CWG)
11.2017 - 10.2020

Performance Coach - Team Leader

Anytime Fitness (CWG)
10.2012 - 11.2017

Regional Business Manager

Fitness First
10.2010 - 03.2012

Club/Cluster Manager

Fitness First
08.2003 - 10.2010

Certified Franchise Executive (CFE)

Associate of Science -

Lane 4 Coaching Course

Associate of Science -

American College of Sports Medicine

High School Diploma -

Strodes College

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Kevin Mott