Sarah Casey
Helensvale,QLD
Summary
Sales and Marketing Manager with extensive experience in hospitality and retail. Successfully re-launched and rebranded venues, managed sales teams, created engaging marketing campaigns, and built strong community and supplier relationships through the years. Skilled in social media management and creation, customer service, staff development, and event management, bringing innovative strategies and a proactive approach to drive business growth.
Overview
15
15
years of professional experience
Work History
QLD Sales and Marketing Manager
Lewis Land
11.2014 - Current
- Analysed sales and marketing data for improved strategies.
- Improved our venues visibility with marketing campaigns and engaging social media content.
- Employed and mentored multiple staff in social media management
- Successfully implemented campaigns through external marketing such as billboards, bus ads, radio ads and other platforms
- Maintained successful relationships with key suppliers
- Creation and management of multiple promotions and marketing strategies at once
- Collaborated with internal departments to develop cohesive campaigns, events and communications true to our brand
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Outlined marketing strategies and developed collateral in close collaboration with our graphic designer
- Identified underperforming promotions and offers within the venues and refreshed with rebranding efforts to match customers needs
- Built strong relationships with customers and the community to establish long-term business growth.
- Maintained strong relationships with senior management
- Organised and executed marquee events annually
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with PR and media outlets on multiple projects
- Successfully launched, rebranded and marketed two venues after renovations via external media outlets, social media and community interactions
- Managed databases of up to 35,000 customers and communicated promotions, events and offers via email campaigns
2IC Retail Manager
Bardot
04.2013 - 11.2014
- Oversaw store operations, including opening and closing procedures, cash management and visual merchandising
- Improved customer satisfaction through attentive service
- Trained and developed new employees
- Drove sales to reach store revenue targets and KPI's for team members
- Effectively allocated tasks to keep operations running smoothly and employees focused.
- Managed rosters and staff availability
Bar and Gaming Attendant
Belvedere Hotel
04.2011 - 04.2013
Bar and Gaming Attendant
Redcliffe RSL
05.2009 - 04.2013
Education
The Sales Edge Course
Leading Management Australia
Brisbane, QLDRedcliffe State High School
Redcliffe, QLD11.2011
Skills
- Team Leadership
- Social Media Management
- Rapport and relationship building
- Staff Development
- Business Development
- CRM Management
- Brand Management
- Creative Direction
- Customer Service
- Account Management
- Staff Training and Development
- Sales Reporting and tracking
- Campaign and promotion management
- Event management
Timeline
QLD Sales and Marketing Manager
Lewis Land
11.2014 - Current
2IC Retail Manager
Bardot
04.2013 - 11.2014
Bar and Gaming Attendant
Belvedere Hotel
04.2011 - 04.2013
Bar and Gaming Attendant
Redcliffe RSL
05.2009 - 04.2013
The Sales Edge Course
Leading Management Australia
Redcliffe State High School
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