Swati Ajmera

Started as Sales & Marketing Coordinator and quickly advanced to Operations Manager role (June 2021), overseeing both Sales and Property Management functions.

• Managed trust accounting for sales and property management.
• Provided impactful financial and operational metrics to support business decision-making, encompassing sales, revenue, cost, profit analysis from sales and property management.
• Led process improvements in operations resulting in the development of a new database management system, digitization of documents and record keeping, and effective marketing initiatives.
• As part of my responsibilities, I provide ongoing training to the admin team, which includes Virtual Assistants too.
• Managed sales funnel and identified new leads
• Successfully negotiated agreement terms for the implementation of new technology, providing training to the team and seamlessly integrating it into daily operations.
• Coordinated cross-functional teams for on-time delivery of products and services.

I was responsible for collections (bills receivables - revenue) and inventory management, reporting to the General Manager.

• Executed vendor management procedures, ensured up-to-date stock information and oversaw contract administration.
• Contributed to sales enablement efforts by developing a builder database and providing support for payment processing.
• Processed invoices and conducted monthly reconciliations using MYOB.
• Responsible for managing subscriptions and ensuring timely property deposit payments
• Updated client records for all processed payments, including deposits and paid invoices.
• Efficiently collected $350,000 in outstanding invoice payments from builders & developers within a fortnight.

Joined as receptionist then rapidly advanced to sales administrator role in close coordination with finance manager.

• Oversaw sales trust accounting
• Handled contract processing, oversaw settlement process, and managed commission procedures.
• Liaising with solicitors, settlement agents, sellers, and buyers.
• Bookkeeping using XERO - AP & AR for advertising accounts
• Ensured accurate financial reconciliation for sales trust, numerous advertising accounts, and franchise returns.
• Examined financial data and prepared accurate revenue performance reports for monthly, quarterly, and yearly intervals
• Identified simplified methods to optimize processes, resulting in improved work output and efficiency.
• Effectively handled print media advertising operations including space booking, design work, and proofreading.
• Assisted agents with ad hoc tasks such as marketing, updating properties on web portals, and documentation.

• Worked on independent market research projects for FMCG and luxury goods companies.

• Working as a business consultant, I advised the CFO in developing business plans that resulted in concrete business growth
• Providing monthly project budget vs actuals updates.

• Supervised a team of five professionals focused on driving sales of high-value properties exceeding a million dollars
• Dedicated focus to nurturing leads from the diplomatic community and businesses
• Generated comprehensive sales performance reports encompassing revenue from sales and leasing, profitability, discounts offered, and sales funnel data.

• Identified and built partnerships with channel partners to boost sales through collaborative business strategies
• Coordinated site visits, led orientation sessions, and delivered presentations to newly onboarded channel partners.

Managed a team of 11 professionals in the sales and marketing department with great success.

• Managed sales operations activities for four major residential projects, establishing strong relationships with company legal team and financial institutions.
• Provided senior management with comprehensive sales performance reports highlighting essential metrics like sales volume & revenue, average selling price, incentives offered, profit margins, lead conversion and sales team performance. Also included strategic recommendations for improvement.
• Executed advertising strategies, coordinated events, and maximized marketing budgets.
• Utilized budgeting skills to maintain strong financial standing.

• Successfully executed sales and marketing plans to drive substantial growth and enhance client satisfaction for residential and commercial properties.
• Achieved impressive YoY growth of 30% in 2007 and further accelerated it to 35% in the following year.