SUSAN LINDLEY
Glenorie,NSW
Summary
Collaborative leader who is accomplished in elevating brand presence and forging strong community ties at Momento Hospitality, Excelling in project management, business development and strategic partnerships. Demonstrated expertise in boosting operational efficiency and spearheading impactful marketing campaigns. Adept at team leadership and cross-functional collaboration, driving results and fostering positive relationships, significantly enhancing brand awareness and stakeholder engagement.
Overview
32
32
years of professional experience
Work History
GROUP SALES AND ACTIVATION MANAGER
MOMENTO HOSPITALITY
01.2022 - Current
- Business Development and Community Engagement - promotion and representation of the Momento brand. Building strong community relationships with local sporting groups and actively participating in initiatives with charity partners such as Ronald McDonald House and Women's Community Shelters.
- Conducted SWOT analyses to identify areas of improvement within the organisation's business operations across various venues.
- Developed various campaigns and increased brand awareness through effective social media campaigns and content creation.
- Supplier partnerships -Negotiated favourable terms with suppliers for promotional materials, maximizing return on investment while minimizing costs. Running full financial reports on all activations
- Utilized advanced project management techniques to lead multiple simultaneous initiatives effectively.
NATIONAL TRADE ACTIVATION MANAGER
CAMPARI AUSTRALIA
11.2016 - 01.2022
- Negotiated favorable terms with suppliers for promotional materials, maximizing return on investment while minimizing costs.
- Implemented streamlined processes for managing promotional activities, increasing efficiency and reducing costs.
- Developed tailored training programs for field representatives to improve product knowledge and selling skills.
- Managed external agency relationships ensuring seamless execution of trade activation campaigns whilst maintaining budgetary control.
OPERATIONS MANAGER
HILLS SWIMMING
05.2002 - 11.2016
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly.
- Developed and implemented strategies to maximize customer satisfaction.
- Oversaw facility maintenance, ensuring optimal functionality of equipment and infrastructure at all times.
MARKETING CATEGORY MANAGER
WELLA
10.2000 - 05.2002
MARKETING BRAND MANAGER
George Weston Foods
11.1999 - 10.2000
MARKETING BRAND MANAGER
Reckitt Benkiser
03.1996 - 11.1999
ASSISTANT FINANCE MANAGER / PAYROLL MANAGER
HILLS GRAMMAR SCHOOL
01.1995 - 11.1996
ACCOUNTS MANAGER / PAYROLL
INTERNATIONAL TRUCKS
12.1992 - 01.1995
Education
RECKITT & COLMAN GLOBAL MARKETING 97-99
DIPLOMA BUSINESS MANAGEMENT - BUSINESS
METROPLITAN BUSINESS COLLEGE
1992
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Operations Management
- Project Management
- Cross-Functional Teamwork
- Marketing
- Brand Management
- Teamwork and Collaboration
Timeline
GROUP SALES AND ACTIVATION MANAGER
MOMENTO HOSPITALITY
01.2022 - Current
NATIONAL TRADE ACTIVATION MANAGER
CAMPARI AUSTRALIA
11.2016 - 01.2022
OPERATIONS MANAGER
HILLS SWIMMING
05.2002 - 11.2016
MARKETING CATEGORY MANAGER
WELLA
10.2000 - 05.2002
MARKETING BRAND MANAGER
George Weston Foods
11.1999 - 10.2000
MARKETING BRAND MANAGER
Reckitt Benkiser
03.1996 - 11.1999
ASSISTANT FINANCE MANAGER / PAYROLL MANAGER
HILLS GRAMMAR SCHOOL
01.1995 - 11.1996
ACCOUNTS MANAGER / PAYROLL
INTERNATIONAL TRUCKS
12.1992 - 01.1995
RECKITT & COLMAN GLOBAL MARKETING 97-99
DIPLOMA BUSINESS MANAGEMENT - BUSINESS
METROPLITAN BUSINESS COLLEGE
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